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Advertising Law Institute 2016
Chair(s):
Holly A. Grochmal, Liisa M. Thomas
Practice Area:
Intellectual Property
Published:
Oct 2016
ISBN:
9781402427466
PLI Item #:
149027
CHB Spine #:
G1286
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Click here for the most recent version.
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Table of Contents
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Front Matter
Faculty Bios
Table of Contents
Chapter 1. Advertising Claims and How to Substantiate Them
Chapter 2. Promotions and Sweepstakes in the Digital Age (PowerPoint slides)
Chapter 3. Rhode Island Games of Chance Pursuant to Title 11, Chapter 50 of the Rhode Island General Laws, 1956, Reenactment of 1994 (State of Rhode Island and Providence Plantations, Office of the Secretary of State) (Form No. 659, Revised 12/05)
Chapter 4. Florida Game Promotion Filing Packet, Section 849.094, Florida Statutes Rule 5J-14.003, Florida Administrative Code (Florida Department of Agriculture and Consumer Services, Adam H. Putnam, Commissioner) (FDACS-10951 Rev. 09/13)
Chapter 5. New York Games of Chance Registration in connection with Sale of Commodities, General Business Law § 369-e (New York State of Opportunity, Division of Corporations, State Records and Uniform Commercial Code, DOS-0255-f, Rev. 1/16)
Chapter 6. MRC Mobile Viewable Ad Impression Measurement Guidelines Final Version (June 28, 2016)
Chapter 7. Addendum: Viewability Project Background and Data Analysis (June 28, 2016)
Chapter 8. Big Data, Interest-Based Advertising, and Programmatic Media Buying: Regulation and Enforcement
Chapter 9. Big Data and the FCRA: Aggregating Data, Data Analytics, Data Mining, and Privacy Rights
Chapter 10. Pricing Presentation Outline
Chapter 11. Native Advertising: A Guide for Businesses (December 2015)
Chapter 12. Married to the Mob: Using Crowdsourced Data as Substantiation (PowerPoint slides)
Chapter 13. National Advertising Division Abstract: Euro-Pro Operating, LLC, Case #5860 (July 6, 2015)
Chapter 14. National Advertising Division Abstract: T-Mobile USA, Inc., Case #5849 (May 29, 2015)
Chapter 15. Don’t Shoot the Messenger: Publisher Liability for Advertising
Chapter 16. TCPA, CAN-SPAM, and the Alphabet Soup of Foreign Communication Requirements in Advertising
Chapter 17. The Scrutiny Continues: Social Media Activities Continue to Draw Consumers and Consumer Protection Enforcement Alike (July 22, 2016)
Chapter 18. Post/Tweet/Pin/Snap/Share/Etc. with Confidence: Crafting Social Media Policies to Survive Consumer and Regulatory Scrutiny (July 14, 2015)
Chapter 19. Social Media Ethics Guidelines of the Commercial and Federal Litigation Section of the New York State Bar Association (Updated June 9, 2015)
Index
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