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Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2016
Chair(s):
D. Reed Freeman
Practice Area:
Intellectual Property, Privacy & Cybersecurity
Published:
Oct 2016
ISBN:
9781402427718
PLI Item #:
149312
CHB Spine #:
G1292
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Table of Contents
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Front Matter
Faculty Bios
Table of Contents
Chapter 1. Guidance for NAI Members: Use of Non-Cookie Technologies for Interest-Based Advertising Consistent with the NAI Code of Conduct (May 18, 2015)
Chapter 2. Guidance for NAI Members: Determining Whether Location is Imprecise (July 20, 2015)
Chapter 3. Self-Regulatory Principles for Online Behavioral Advertising (July 2009)
Chapter 4. Self-Regulatory Principles for Multi-Site Data (November 2011)
Chapter 5. Application of Self-Regulatory Principles to the Mobile Environment (July 2013)
Chapter 6. Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices (November 2015)
Chapter 7. No silver bullet: De-identification still doesn’t work (July 9, 2014)
Chapter 8. Online Behavioral Advertising: Regulatory Developments in the U.S., EU and Asia
Chapter 9. In re Goldenshores Technologies, LLC v. Geidl, Docket No. C-4446, Federal Trade Commission (March 31, 2014)
Chapter 10. Keeping Up with the Online Advertising Industry (April 21, 2016)
Chapter 11. In re Nomi Technologies, Inc., Docket No. C-4538, Federal Trade Commission (August 28, 2015)
Chapter 12. In re Epic Marketplace, Inc., Docket No. C-4389, Federal Trade Commission (March 13, 2013)
Chapter 13. Sample Letter to Mobile App Developer from Federal Trade Commission re: Silverpush
Chapter 14. 2015 Update to the NAI Code of Conduct
Chapter 15. 2015 Update to the NAI Mobile Application Code
Chapter 16. Spokeo, Inc. v. Robins, 136 S.Ct. 1540 (2016)
Chapter 17. Attias v. CareFirst, Inc., No. 15-cv-00882, 2016 WL 4250232 (D. D.C. August 10, 2016)
Chapter 18. Whalen v. Michael Stores Inc., 153 F.Supp.3d 577 (E.D.N.Y. 2015)
Chapter 19. Khan v. Children's National Health System, No. TDC-15-2125, 2016 WL 2946165 (D. Md. 2016)
Chapter 20. In re: Nickelodeon Consumer Privacy Litigation, No. 15-1441, 2016 WL 3513782 (3d Cir. 2016)
Chapter 21. Yershov v. Gannett Satellite Information Network, Inc., 820 F.3d 482 (1st Cir. 2016)
Chapter 22. Putting It Together: Running Programs Online, on Mobile Devices, in Social Media, Mobile and Apps
Chapter 23. The Rapid Rise of Programmatic Television: What PTV Means for Advertisers in 2016 (December 2015)
Chapter 24. Understanding Today’s Cross-Device Consumer: Unlocking the Power of Data Science & Analytics to Engage People, Not Devices (February 2016)
Chapter 25. Virtual Reality and Data Privacy Concerns (April 14, 2016)
Index
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