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Fundamentals of Trademark Law in the Global Marketplace 2018

Speaker(s): Andrew S. MacKay, Beth M. Goldman, Frank Goldberg, Genevieve Burch, Herb Williams, Vijay K. Toke, Vineeta Gajwani
Recorded on: Jul. 10, 2018
PLI Program #: 219827

Beth M. Goldman is a partner in the Intellectual Property group at Orrick, Herrington & Sutcliffe.  Her practice focuses on trademark and copyright law, licensing and Internet law. She has been assisting clients in the selection and creation of brands, as well as their protection, for more than 20 years. Her experience includes worldwide prosecution and policing of trademarks, dispute resolution, UDRP proceedings and litigation before the Trademark Trial and Appeal Board.  Her clients cover a broad variety of industries, including alternative energy, apparel, biotechnology, cloud computing, computer services, consumer products, credit card services, food and beverages, medical equipment, pharmaceuticals, software, telecommunications and travel.  She has spoken on a wide variety of topics including TTAB practice, trade dress, injunctive remedies for trademark infringement and keynote advertising, for the Practicing Law Institute, the California State Bar, the International Trademark Association and other organizations.

Frank Goldberg is Deputy General Counsel at ContextLogic Inc. (d/b/a Wish), where he leads the company’s global IP practice.  He specializes in trademark and copyright prosecution and enforcement, counseling, and litigation.  He also advises on anti-counterfeiting, marketing, IP licensing, patents, open source, and general intellectual-property and eCommerce matters. 

Before joining Wish, Frank was Associate General Counsel of Intellectual Property at Zynga Inc., where he focused on intellectual property clearance, prosecution and litigation, marketing, product, and video-game specific legal issues.  Prior to Zynga, Frank was Corporate Counsel at Gap Inc., focusing on trademarks, copyrights, publicity issues, and entertainment matters.  Frank began his career as a Litigation and Trademark Associate at Cooley LLP in San Francisco, where he represented various technology, game, and start-up clients. 

Frank is a frequent speaker and guest lecturer on trademarks, copyrights, publicity rights, and various industry-specific legal matters.  He is a graduate of the University of California, Berkeley School of Law and he received his undergraduate degree from Cornell University.


Genevieve Burch is VP, Legal and Associate General Counsel at WX Brands.  Her practice encompasses all aspects of the legal affairs of the company, including global trademark and intellectual property matters, agreements, acquisitions, strategic ventures, regulatory advice, litigation management, policy analysis and development, and corporate matters. 

Prior to joining Winery Exchange, Genevieve worked at Apple and Cisco as a trademark attorney.  Genevieve started her legal career at Morrison & Foerster in the Technology Transactions and Trademark departments.  Genevieve has a JD from Boalt and a BS in Civil Engineering from Stanford.

Primary Areas of Practice: Trademark counseling, clearance, filing, prosecution, enforcement, licensing and M&A support.

Law School: University of California – Hastings College of the Law 

Work History: Herb Williams is a Senior Attorney with the Trademarks & Brands (TM&B) legal group at Intel Corporation.  Herb manages the team responsible for trademark enforcement for the INTEL mark in the Asia-Pacific region and is responsible for worldwide trademark enforcement for several other company trademarks.  Herb also manages worldwide clearance projects, filing/registration programs, trademark licensing, trademark due diligence, M&A project support and other duties. Herb began his career as Law Clerk to Hon. Susan Illston of the U.S. District Court for the Northern District of California, and practiced as an IP attorney at Foley & Lardner LLP and at Heller Ehrman White & McAuliffe before joining Intel in 2010.

Professional Memberships: San Francisco Bar Association; Beverly Hills Bar Association                                                 

Vineeta Gajwani is Managing Counsel of IP at Electronic Arts Inc. (EA). EA is a leading developer and publisher of interactive entertainment software for personal computers, mobile devices, handheld game players, and advanced entertainment systems. Vineeta oversees the company’s trademark, copyright and domain portfolios, handles IP disputes and manages the company’s worldwide IP enforcement program. She also provides legal counsel on various IP matters, including content clearance and licensing.  Prior to joining EA, Vineeta worked at Foley & Lardner LLP, where her practice focused on IP, antitrust and commercial litigation. Vineeta received a Bachelor of Arts degree from Duke University and a Juris Doctorate degree from Washington University School of Law.

Primary Areas of Practice:          

Trademarks, Copyrights, Right of Publicity, IP Litigation

Law School:           

Washington University School of Law   

Work History:

-Attorney at Foley& Lardner LLP from 2001-2008

-IP Counsel at Electronic Arts Inc. from 2008 to present

Professional Memberships: 



Litigation attorney Andrew S. MacKay focuses his practice in trademark, copyright, and patent enforcement.  He is a partner at Donahue Fitzgerald LLP and serves as co-chair of the firm’s Litigation Practice Group. He has experience representing clients at all stages of litigation, including at trials, appeals, arbitration, and mediation. 

In his trademark enforcement practice, Andrew polices and enforces his clients’ trademark rights in federal and state courts, as well as proceedings before the Trademark Trial and Appeal Board.  He has extensive experience enforcing his clients’ trademark rights in domain names, especially proceedings under the Uniform Domain Name Resolution Policy (UDRP). As one of the worldwide IP enforcement counsel for Autodesk, Inc., he represents it in litigation and UDRPs. 

In addition, Andrew enforces copyrights in software, music, architectural drawings, videogames, books, and artwork.  His patent practice involves enforcement of both design and utility patents. He is one of UK-based Dyson Technology Limited’s U.S. enforcement counsel for trademarks, patents and copyrights, and trademark counsel for Monster Inc.

Andrew received his B.A. from Yale University and his J.D. from the UC Berkeley School of Law (Boalt Hall).

Vijay’s practice centers on intellectual property, with a particular focus on trademark and copyright matters. Vijay has represented clients in both federal district and appellate courts in intellectual property, trade secret, and other commercial disputes. He also represents clients in ex parte and inter partes proceedings before the Trademark Trial and Appeal Board (TTAB). Vijay has co-authored amicus appellate briefs for The International Trademark Association (INTA) in influential trademark and false advertising cases, including cases before the Supreme Court of the United States and the Third Circuit Court of Appeals. Vijay also assists clients with US and international trademark registration, counseling, licensing, portfolio management, and enforcement. Vijay's clients include acclaimed restaurants, award-winning international wineries, retailers, clothing and jewelry designers, and biomedical and tech companies.

Vijay is a frequent writer on topics in trademark and copyright law. He has published articles, or has been quoted or referenced, in various publications, such as The Financial Times, Managing IP online magazine, The Recorder, the ABA Journal, BusinessWeek, and the San Francisco Chronicle. Vijay has taught for Practising Law Institute (PLI) on trademark litigation and other topics in trademark law since 2010. He has also taught intellectual property for the Bordeaux School of Management and has served on the faculty of the Mind The Bridge startup school in San Francisco.

Vijay is a member of the State Bar of California, and the International Trademark Association, for whom he serves on the Leadership Development Committee. He served on the Board of Governors of UC Hastings College of the Law from 2012 to 2018. He is admitted to practice before the United States District Court for the Northern, Eastern, Central, and Southern Districts of California, the Second Circuit Court of Appeals, the Ninth Circuit Court of Appeals, and the United States Supreme Court.  Vijay has been named to the prestigious WTR 1000 ranking of the world’s top trademark attorneys since 2015.  He has also been named to the Super Lawyers list in IP litigation since 2015 and was a Super Lawyers Rising star from 2010 to 2014.

Vijay is an avid amateur chef, and loves to try new and interesting recipes. He is also nearly fluent in Italian, which aids him immensely when ordering dinner at Italian restaurants, watching Fellini films, or working with Italian companies.

Special Expertise:

  • Intellectual Property, trade secret, and commercial litigation
  • Trademark clearance, counseling, prosecution, portfolio management, and enforcement


  • Swarthmore College: Bachelor of Arts, Biology
  • University of California, Hastings College of Law: Juris Doctor