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Advertising Law in the New Media Age 2000
Chair(s):
Jeffrey S. Edelstein
Practice Area:
Communications and telecommunications,
Intellectual property
Published:
Oct 2000
i
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ISBN:
N/A
PLI Item #:
236645
CHB Spine #:
B1207
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Table of Contents
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Front Matter
Table of Contents
Chapter 1. RECENT DEVELOPMENTS IN ADVERTISING LAW
Chapter 2. SELF-REGULATORY GUIDELINES FOR CHILDREN'S ADVERTISING
Chapter 3. THE ADVERTISING INDUSTRY'S PROCESS OF VOLUNTARY SELF-REGULATION
Chapter 4. NAD CASE REPORTS VOLUNTARY SELF-REGULATION OF NATIONAL ADVERTISING
Chapter 5. THE RIGHT OF PUBLICITY: PAST, PRESENT, AND FUTURE
Chapter 6. E-MARKETING LAW: AN INTERNATIONAL UPDATE
Chapter 7. FEDERAL TRADE COMMISSION ADVERTISING ENFORCEMENT
Chapter 8. SURVEY DESIGN IN FALSE ADVERTISING CASES
Chapter 9. CURRENT ISSUES FACING ADVERTISERS AND ADVERTISING AGENCIES: RIGHTS CLEARANCE OVERVIEW
Chapter 10. THE AGENCY-CLIENT CONTRACT AND ETHICAL CONSIDERATIONS IN THE AGENCY-CLIENT RELATIONSHIP
Chapter 11. STRUCTURING GAME PROMOTIONS "YOU MAY BE A WINNER" IF YOU KNOW THE LEGAL INS & OUTS
Chapter 12. DEVELOPMENTS IN FALSE ADVERTISING LITIGATION
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