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Advertising Law in the New Media Age 1999
Chair(s):
Jeffrey S. Edelstein
Practice Area:
Communications and telecommunications,
Intellectual property
Published:
Nov 1999
i
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ISBN:
N/A
PLI Item #:
245138
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Table of Contents
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Front Matter
Table of Contents
Chapter 1. RECENT DEVELOPMENTS IN ADVERTISING LAW
Chapter 2. THE ADVERTISING INDUSTRY'S PROCESS OF VOLUNTARY SELF-REGULATION
Chapter 3. SELF-REGULATORY GUIDELINES FOR CHILDREN'S ADVERTISING
Chapter 4. NAD CASE REPORTS VOLUNTARY SELF-REGULATION OF NATIONAL ADVERTISING
Chapter 5. REPORT FROM WASHINGTON
Chapter 6. CURRENT DEVELOPMENTS IN FALSE ADVERTISING AND RIGHT OF PUBLICITY LAW
Chapter 7. CONSUMER RESEARCH IN FTC VERSUS KRAFT (1991): A CASE OF HEADS WE WIN, TAILS YOU LOSE?
Chapter 8. THE FDA APPROACH TO DEFINING MISLEADING ADVERTISING [FNa1]
Chapter 9. SURVEY EVIDENCE IN DECEPTIVE ADVERTISING CASES UNDER THE LANHAM ACT: AN HISTORICAL REVIEW OF COMMENTS FROM THE BENCH
Chapter 10. EXPERIMENTAL DESIGNS IN DECEPTIVE ADVERTISING AND CLAIM SUBSTANTIATION RESEARCH
Chapter 11. FEDERAL TRADE COMMISSION ADVERTISING ENFORCEMENT
Chapter 12. ADVERTISING LIABILITY PARTNERSHIP: POTENTIAL TENSIONS IN THE AGENCY/CLIENT RELATIONSHIP
Chapter 13. CHALLENGING A COMPETITOR'S ADVERTISING
Chapter 14. FDA REGULATION OF FOOD, DRUG, COSMETIC, AND DEVICE PROMOTION
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