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Hot Topics in Advertising Law 2010
Author(s):
David H. Bernstein, Randi W. Singer
Practice Area:
Communications/Telecommunications Law, Intellectual Property
Published:
Jun 2010
ISBN:
9781402414220
PLI Item #:
25036
CHB Spine #:
G1011
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Front Matter
Faculty Bios
Table of Contents
Chapter 1. eBay & the Presumption of Irreparable Harm in Lanham Act False Advertising Cases
Chapter 2. No Trolls Barred: Trademark Injunctions After eBAY
Chapter 3. Key Provisions of the FTC’s Revised Endorsement Guides
Chapter 4. The Federal Trade Commission Guides Concerning the Use of Endorsements and Testimonials in Advertising
Chapter 5. The People of the State of New York v. Amerimod
Chapter 6. Using the Internet and Social Media to Promote FDA-Regulated Medical Products
Chapter 7. Marketing Campaigns Featuring User-Generated Content
Chapter 8. The Federal Trade Commission Letter, Anntaylor Stores Corporation
Chapter 9. Lifestyle Lift Documents
Chapter 10. Doctor’s Associates, INC. v. Qip Holder LLC— Memorandum of Decision Denying Defendants’ Motion for Summary Judgment
Chapter 11. Background on Materiality and Puffery Under the Lanham Act
Chapter 12. Parody As Puffery and As Falsity
Chapter 13. NAD Case Report #5144: Kimberly-clark Corporation
Chapter 14. NAD Case Report #5000: Kohler Company
Chapter 15. NAD Case Report #4499: The Procter & Gamble Company
Chapter 16. Internet Surveys—Pitfalls and Practical Considerations
Chapter 17. AAPOR Report on Online Panels
Index
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