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"Technotainment" 2021: Distributing Content Across Multiple Platforms

Speaker(s): Adrienne Baker, Andrew P. Bridges, Annie Lin, Cydney A. Tune, Dave Murphy, Jason S. Howell, Liisa M. Thomas, Michael S. Traylor, R. Andrew (Drew) Patty II, Richard C. Giller, Seth J. Steinberg
Recorded on: Sep. 17, 2021
PLI Program #: 305900

Adrienne D. Baker has extensive experience tackling legal challenges in the technology sector.  She is currently Corporate Counsel at Google LLC, where she counsels hardware marketing teams and is pivotal in creating strategic alignment among legal and business executives.  Additionally, Adrienne has also supported cutting-edge machine learning initiatives at the company.  Previous to her tenure at Google, Adrienne was an Associate in the Technology & Intellectual Property Transactions group in the New York office of Weil, Gotshal & Manges LLP. She was involved in Weil’s representations of clients in matters relating to the licensing, acquisition, development, and sale of intellectual property.  Adrienne has been part of several teams advising on a range of transactions. 

Adrienne graduated from Harvard Law School, where she served as an editor of the Harvard Journal of Law and Technology Digest and was on the staff of the Harvard Journal on Legislation. She received her B.A., cum laude, from Harvard University.  

Andrew Bridges defends innovators and their companies in important battles typically involving new technologies or business models, often when a company’s or an entire industry’s future is at stake.  His practice includes complex litigation, high-stakes counseling, and policy advice in Internet, copyright, trademark, advertising, unfair competition, consumer protection, trade secret, and commercial law matters.

Among his major litigation successes are:

  • Defending Diamond Multimedia in RIAA v. Diamond Multimedia (challenge to MP3 players)
  • Defending Google in Perfect 10 v. Google ( to search engine)
  • Defending MasterCard in Perfect 10 v. VISA and MasterCard (challenge to payment processing for alleged infringers)
  • Defending ClearPlay in Huntsman v. Soderbergh (challenge to DVD replay filtering software)
  • Enforcing Bare Escentuals’ rights against Intelligent Beauty (trademark and false advertising)
  • Representing Richard O’Dwyer (UK university student) in avoiding extradition from UK and prosecution in US for operating linking site
  • Representing owner of in recovering domain after seizure by Homeland Security in Operation In Our Sites
  • Defending Fitbit in Fitbug v. Fitbit (challenge to company name and brand)
  • Defending Giganews in Perfect 10 v. Giganews (challenge to Usenet service provider; obtained award of $6.5 million in attorneys’ fees for prevailing defendants)
  • Defending SoundCloud in Average Joe’s Ent’t v. SoundCloud (claims against sound recording platform by music label and publisher)
He received the California State Bar Intellectual Property Section Vanguard Award (private practice category) 2014, and National Law Journal honored him as an IP Trailblazer in 2017.  He received his law degree from Harvard; an M.A and B.A. from University of Oxford (Merton College) in philosophy and ancient history; and a B.A. from Stanford in Greek and Latin.

Annie Lin is Head of Music Legal at Twitch.

Cydney Tune leads Pillsbury's Copyrights practice and Media & Entertainment industry team.  She handles a wide variety of intellectual property and entertainment matters, including copyrights and trademarks, and a broad array of licensing, digital media, rights enforcement, and the convergence of entertainment and technology.  Ms. Tune has extensive experience with issues in a wide variety of types of content including book and e-book publishing, television programs, motion pictures including documentaries and trailers, video games, performing arts including music, dance, and both virtual and live performances, visual arts including fine art, graphic arts, and photography, online and social media content of all kinds, and NFTs.

The Daily Journal has named Ms. Tune one of the Top 10 Copyright Lawyers in California and listed her among California's top "25 licensing specialists".  She is a "Best Lawyers in America" in Entertainment Law—in both the Music and Media Law categories.  She is also a “Super Lawyer” in intellectual property.  She is a frequent speaker and author on topics pertaining to intellectual property, entertainment, licensing and the convergence of entertainment and technology.


  • Past Vice Chair, ABA Forum on the Entertainment and Sports Industries, and Immediate Past Chair of the Licensing, Branding and Merchandise Division for that organization
  • Past Chair, Copyright Interest Group, State Bar of California IP Section, former Executive Committee member
  • Editorial Board, International Entertainment Law Journal
  • Advisory Board, Copyright World
  • Advisory Board, Internet Law & Strategy
  • Executive Committee and Northern California Chapter Chair, Emeritus, Copyright Society of the U.S.A.

Dave Murphy is Senior Corporate Counsel at Sony Interactive Entertainment.

Drew Patty is a member of McGlinchey Stafford PLLC, where he leads the law firm’s Intellectual Property Practice Group and co-leads the firm’s Cybersecurity and Data Privacy Practice Group. He is a registered U.S. patent attorney with over 25 years of experience in intellectual property law and related litigation, and is admitted to practice in North Carolina, Texas, Louisiana and the District of Columbia, and is Office Managing Member for McGlinchey’s Baton Rouge, LA office.

A graduate of Tulane University and the University of North Carolina School of Law, Drew serves as Chair of the Chemical Patent Practice Committee of the American Intellectual Property Law Association, and is a member of the IP Committee of the Business Law Section of the American Bar Association. Honored for his client service by several prominent publications and ranking services, he handles a broad range of transactional intellectual property matters and related litigation. He serves clients in several sectors, including chemical, medical device, health care, oil and gas, energy storage, financial services, manufacturing, hospitality, insurance, and software.

With a patent practice that has international scope, he prepares and prosecutes U.S. and international patent and trademark applications; manages prosecution for clients with international patent and trademark portfolios; conducts IP due diligence for lenders in secured loan transactions; prosecutes and manages U.S. copyright applications for a wide variety of works of art and authorship; performs patent, trademark, and software licensing and joint development agreement drafting and negotiations; and negotiates various software-related transactions, including software development agreements and software-as-a-service subscription agreements.

Advocating for both plaintiffs and defendants, Drew represents clients in patent infringement, trademark infringement, trade secret misappropriation, and copyright infringement litigation. He also counsels clients in domain name disputes under the ICANN arbitration procedures.

As co-lead of the firm’s Cybersecurity and Data Privacy Practice Group, Drew keeps clients updated about Internet privacy and data privacy policies, procedures, and requirements. He provides counsel on complex regulatory issues such as compliance with data transfer rules, including the GDPR and various evolving state requirements for U.S. businesses involved with processing or controlling personal information. Drew also advises clients who are negotiating and drafting data-intensive product agreements and vendor contracts, keeping them informed on appropriate ways to mitigate data security, privacy, cyber insurance and data management risks.

Jason Howell is Co-Chair of Perkins Coie’s Advertising, Marketing & Promotions group. He counsels businesses ranging from startups to top Fortune 500 companies in the retail, entertainment, gaming, software, internet, food and beverage, and advertising industries. His practice focuses on advertising, promotion, consumer protection, and IP law issues, including advertising clearance, claim substantiation, marketing and sponsorship agreements, influencer programs, celebrity endorsement and co-branding agreements, loyalty and rewards programs, and contests and sweepstakes. Jason advises clients on how to avoid and mitigate consumer, competitor and regulator challenges associated with advertising and promotional campaigns. He is also a member of the firm’s technology, retail, consumer products, and food and beverage groups.

Jason has been listed in Chambers USA “America’s Leading Lawyers” for Advertising: Transactional & Regulatory.

Liisa Thomas is a Partner in Sheppard Mullin’s Chicago and London offices, and Practice Group Leader of its Privacy and Cybersecurity Team.  Her clients rely on her ability to create clarity in a sea of confusing legal requirements and describe her as “extremely responsive, while providing thoughtful legal analysis combined with real world practical advice.”  Ms. Thomas is the author of the definitive treatise on data breach, Thomas on Data Breach: A Practical Guide to Handling Worldwide Data Breach Notification, which has been described as “a no-nonsense roadmap for in-house and external practitioners alike.”  She is known as an industry leader in the privacy and data security space and is consistently recognized by Leading Lawyers Network, Chambers and The Legal 500.  Ms. Thomas was named to Cybersecurity Docket's "Incident Response 30," honoring 30 incident response professionals critical to managing data breaches (in both 2016 and 2018).  Ms. Thomas was recognized as the 2017 Data Protection Lawyer of the Year – USA by Global 100, the 2017 U.S. Data Protection Lawyer of the Year by Finance Monthly, and the “Best in Data Security Law Services” at Corporate LiveWire’s 2017 Global Awards.  She received her J.D. from the University of Chicago in 1996 and is admitted in Illinois and the District of Columbia.

Michael Traylor spent 30+ years as a music attorney, entrepreneur and a short stint as a label executive in the music business. He represented a wide variety of talent, producers and labels in the music industry before shifting his focus as technology shifted the business and the digital media era arrived in the new millennium. Since that time, Michael has focused his practice on what he refers to as “advanced media” which would include anything at the cross-section of traditional entertainment and technology. One are of special interest was within the videogame and AR/VR industries. These interests led him to recently join Facebook’s AR/VR division known as “Oculus” as Associate General Counsel. Michael is a native Detroiter and lifelong music-lover.

Richard Giller focuses his practice on recovering insurance benefits from reluctant insurance companies on behalf of his corporate and individual clients.

With more than 30 years of experience as an insurance recovery lawyer, Richard counsels for his clients in complex insurance and commercial matters and, when necessary, crafts litigation strategies to protect his clients. He has represented policyholders all over the country and successfully secured hundreds of millions of dollars in defense costs, settlements and indemnity payments on behalf of his clients. Richard is a strong advocate for policyholders in cases involving nearly every type of insurance coverage.

In addition to representing corporate clients, Richard also represents collegiate and professional athletes, professional sports teams and entertainers in connection with permanent total disability (PTD), temporary total disability (TTD) and loss-of-value (LOV) insurance claims, as well as securing workers’ compensation benefits for professional athletes. His sports insurance clients have called him “the foremost expert in the area of sports insurance,” noting he’s “a pleasure to work with.” He also has significant experience in matters involving event cancellation and other types of entertainment insurance claims.

Colleague Eric Chenowith, Owner of Leverage Disability and Life Insurance Services recently said, “In a world where insurance consumers are often misled by unscrupulous brokers and disregarded by carriers during claims, there is Richard Giller to keep them honest. The past six years I have had the honor to get to know Richard professionally and personally. This time has allowed me to attest to his character, work ethic and integrity. Most importantly, he arms me with confidence to pursue my career as the country’s leading Lloyd’s sports Insurance producer knowing he is there to deploy if a claim is ever unreasonably denied.”

Seth J. Steinberg, principal of Digital Arts Law, is a commercial transaction and intellectual property attorney focusing on entertainment and licensing. Mr. Steinberg has extensive experience in the interactive entertainment and digital media spaces, and advises clients involved in online and new media business, content creation, technology, distribution and e- commerce. Prior to entering private practice, he was general counsel and director (head) of business affairs for San Francisco-based LucasArts, a Lucasfilm company, and legal counsel for Sony Computer Entertainment America's 989 Sports/989 Studios division. He is a member of the California, Illinois and District of Columbia bar associations, was previously selected by his peers as a Northern California "Super Lawyer", is division chair of Electronic Gaming and e-Sports for the American Bar Association’s Forum on the Entertainment and Sports Industries, co-chairs the annual Digital Media and Video Game legal conference, has guest lectured at a number of universities and law schools, was among a select group of US attorneys featured at the Asia Pacific IP Symposium (2007) in Seoul, Korea, and has spoken at a variety of legal conferences.