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Advertising Law Institute 2013
Author(s):
Liisa M. Thomas
Practice Area:
Intellectual Property
Published:
Sep 2013
ISBN:
9781402420764
PLI Item #:
42258
CHB Spine #:
G1150
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Table of Contents
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Front Matter
Faculty Bios
Table of Contents
Chapter 1. Federal Trade Commission Advertising Enforcement (January 10, 2012)
Chapter 2. .COM Disclosures: How to Make Effective Disclosures in Digital Advertising (March, 2013)
Chapter 3. Current Food Marketing Issues: An Overview of Recent FTC Actions (July 16, 2013)
Chapter 4. Environmental and Advertising Advisory: Marketing Products as “VOC-Free” in Light of the FTC’s Enforcement Policy Statement (May 24, 2013)
Chapter 5. FTC Finalizes Guides for the Use of Environmental Marketing Claims (October 2, 2012)
Chapter 6. Priced to Sell: Structuring Rebates, Coupons and Other Pricing Offers
Chapter 7. Children’s Online Privacy Protection Rule; Final Rule, 16 CFR Part 312, Federal Register, VOL. 78, NO. 12 (January 17, 2013)
Chapter 8. Complying with Coppa: Frequently Asked Questions—A Guide for Business and Parents and Small Entity Compliance Guide (June, 2013)
Chapter 9. Toy Box Apps, LLC, Case #5594 (May 29, 2013)
Chapter 10. Skechers USA, Case #5454 (April 27, 2012)
Chapter 11. Suncore Products LLC, Case #5520 (October 31, 2012)
Chapter 12. Press Release: FTC Strengthens Kids’ Privacy, Gives Parents Greater Control Over their Information by Amending Children’s Online Privacy Protection Rule (December 19, 2012)
Chapter 13. Branded Entertainment: Your Brand on the Red Carpet
Chapter 14. Online and Mobile Promotions
Chapter 15. Fight for Your Cause: Special Issues in Cause-Related Marketing (June, 2013)
Chapter 16. What’s New in Mobile, Online Behavioral Advertising and Tracking?
Chapter 17. Application of Self-Regulatory Principles to the Mobile Environment (July, 2013)
Chapter 18. Social Media and Infringement
Chapter 19. Illinois Attorney Ethics Rules: Selected Excerpts (August 1, 1990)
Chapter 20. Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 CFR Part 255
Chapter 21. FTC Policy Statement on Deception (October 14, 1983)
Chapter 22. Federal Trade Commission v. Fitness Brands, Inc. (August 22, 2012)
Chapter 23. Complaint: In the Matter of Legacy Learning Systems, Inc. (June 1, 2011)
Chapter 24. Complaint: Federal Trade Commission v. Dalbey (May 26, 2011)
Index
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