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Endorsement Deal Pay-or-Play Clause

Book Publication Date: Sep 2012
Description: Sample clause from artist endorsement deal requiring payment to artist even if advertiser does not end up using artist's performance.
Type: Contract Clauses
PLI Item #: 48653
Practice Area: Communications and telecommunications, Digital and mass media, Online and traditional advertising

Keywords: celebrity endorsement; artist endorsement; sponsorship; pay or play; payment guarantee; advertising

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