Holly Grochmal is the Division General Counsel- Sales and Commercial Transactions at Pandora Media, Inc., where she leads a team responsible for supporting Pandora’s sales, marketing, commercial licensing, BD and revenue operations teams. In her role at Pandora, she negotiates commercial transactions with top advertising agencies and advertisers in connection with Pandora’s digital advertising platforms. In addition, she frequently negotiates complex agreements with ad networks and ad tech vendors. Holly also provides guidance on data, privacy and GDPR and works with cross-functional teams to develop company policies.
Prior to joining Pandora, Holly was an Assistant General Counsel at E. & J. Gallo Winery where she focused on advertising law, social media and marketing sponsorships and promotions as well as alcohol beverage law. Before joining Gallo, Holly spent 9 years in private practice as a corporate associate at Shearman & Sterling LLP (Paris, France and Menlo Park) and Coblentz, Patch, Duffy & Bass working on a wide-variety of commercial matters and corporate securities transactions. Holly holds a J.D. cum laude from Cornell Law School and a B.A., magna cum laude from Colby College.