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Fundamentals of Broker-Dealer Regulation 2016

Speaker(s): Cece Baute Mavico, Clifford E. Kirsch, David F. Freeman, Jr., Erin Galipeau, Evan Charkes, G. Philip Rutledge, Joseph J. Sheirer, Lee A. Schneider, Mark M. Attar, Robert N. Sobol, Sandra Clarke, Susan S. Krawczyk, Timothy White, William D. Edick
Recorded on: Jul. 26, 2016
PLI Program #: 148922

Cliff Kirsch began his career at the U.S. Securities and Exchange Commission (SEC), became chief legal officer for one of the country’s largest dually- registered broker-dealer/advisers and then joined Sutherland (now Eversheds Sutherland) in 2006. He relies on his regulatory and in- house background and an up-to-date knowledge of regulatory developments to provide practical and innovative counsel to broker-dealers and investment advisers in the areas of securities regulation and compliance.

With more than 25 years of experience, Cliff regularly counsels clients on the design and distribution of investment products including wrap-fee programs and other advisory products, mutual funds, bank collective investment funds and insurance products. He also focuses on issues related to the design and implementation of compliance programs at financial services firms.

While at the SEC, Cliff received the Manuel F. Cohen Award, which recognizes younger lawyers who have displayed outstanding legal ability, integrity and judgment and he served as assistant director of the SEC's Division of Investment Management.

Cliff is a frequent speaker at industry conferences, and is the author and editor of two of the leading treatises in the broker-dealer and adviser arena: Broker-Dealer Regulation and Investment Adviser Regulation (published by the Practising Law Institute).

Cliff is also co-founder of the Julia Anne Kirsch Foundation, which seeks to serve the needs of disabled individuals and their families.


Eversheds Sutherland counsels a coalition of major life insurance companies on evolving state and federal regulations and other legal developments.

Eversheds Sutherland represents a coalition of major life insurance companies, which collectively account for more than 80% of the annuity business in the United States, in their efforts to affect the direction and details of various SEC, FINRA, CFTC, NAIC and state rule proposals and initiatives.

Eversheds Sutherland serves as outside counsel on broker-dealer and adviser regulatory issues for one of the largest independent broker-dealer networks in the country.  Eversheds Sutherland serves as regular primary outside counsel on broker-dealer and adviser regulatory issues for one of the largest independent broker-dealer networks in the country.

Eversheds Sutherland represents coalition of collective trust fund sponsors, advisers and other service providers.

Eversheds Sutherland serves as counsel to the Coalition of Collective Trust Funds. Among other things, Sutherland monitors and reports on legal and regulatory matters affecting collective trust funds.

Professional Activities

Member, New York City Bar Association

Faculty, FINRA Compliance Institute at The Wharton School of the University of Pennsylvania

Former Chair, FINRA Variable Products Committee

Former Board Member, National Society of Compliance Professionals

David Freeman is a partner and head of Arnold & Porter‘s Financial Services practice group.  He represents broker-dealers, banking organizations and other financial institutions on a variety of matters including securities and bank regulatory issues, applications, compliance matters, legislation and rulemakings, transactions and documentation.

Mr. Freeman received his J.D., M.B.A. and B.A. degrees from the University of Virginia.

Evan Charkes is Managing Director and Associate General Counsel for Bank of America, and supports the US Merrill Lynch Wealth Management business, including as chief counsel to the firm’s Private Wealth Management advisors, who service the wealth management needs of ultra-high new worth clients. Mr. Charkes has spent a significant portion of his career supporting wealth management businesses, including at Citi, where he was a Managing Director and Deputy General Counsel for its Global Wealth Management business. Mr. Charkes has also spent a portion of his career supporting banking related businesses for global banks, including as a Director of Financial Holding Company Compliance for Morgan Stanley, and as a Deputy General Counsel for Citi’s Commercial Business Group. Mr. Charkes started his career as a litigation associate in private practice in New York City. Mr. Charkes is currently the Chair of FINRA’s National Adjudicatory Council and a former member of the FINRA Compliance Advisory Committee and FINRA International Committee. Mr. Charkes also formerly served for several years as the co-chair of the SIFMA Compliance and Regulatory Policy Committee and SIFMA Self-Regulation and Supervisory Practices Committee, and has been a frequent speaker at the SIFMA Compliance & Legal Society annual seminar. He has contributed numerous articles to the New York Law Journal and Wall Street Lawyer regarding securities law. Mr. Charkes is an Adjunct Professor at the Elisabeth Haub School of Law at Pace University and teaches securities regulation. He is a member of the Board of Directors of the Pro Bono Partnership, a non-profit organization that provides legal services to nonprofit organizations in Connecticut, New Jersey and New York. Mr. Charkes is a graduate of Georgetown University Law Center and Columbia College.


Joseph J. Sheirer currently leads FINRA’s national Member Supervision Firm Examination Program. Mr. Sheirer previously oversaw the Woodbridge, Boston and Philadelphia district offices, developed and oversaw FINRA’s national Membership Application Program group, and worked in varying capacities in a number of other FINRA departments including Risk Oversight & Operational Regulation, Continuing Education, Testing, and Qualifications & Registration. Mr. Sheirer is a graduate of Brooklyn Law School and Drew University and is a member of the Bars of the States of New York and New Jersey.

Lee A. Schneider is General Counsel at, one of the world’s largest blockchain companies and creator of the EOSIO blockchain protocol.  In that role, Schneider is responsible for various aspects of the legal function as well as the company’s government affairs initiatives.

He joined Block.One after leading the blockchain, FinTech and broker-dealer practices at two major international firms.  Lee has been recognized as one of the leading voices in blockchain-related regulation and compliance and has played a role in structuring several of the largest and most successful blockchain-related projects.  He is the contributing editor of the Chambers and Partners 2019 FinTech Practice Guide.

Schneider co-hosts Appetite for Disruption, a bi-weekly FinTech podcast with former SEC Commissioner Troy Paredes, which features interviews with leading voices in the space.  Lee is also a co-founder of Genesis Block, a blockchain and start-up advisory firm.

Schneider holds a Juris Doctor degree from American University’s Washington College of Law and a bachelor’s degree in Economics from the University of Michigan.  He is the father of two wonderful, exhausting teenage ladies and learns about Japanese art history from his wife.  

A former SEC regulator, Mark Attar is uniquely conversant in the SEC’s complex broker-dealer financial responsibility rules. His extensive experience with the net capital rule, customer protection rule, hypothecation rules, books and records rules, financial reporting rules, and risk assessment rules enables his clients to make smarter decisions about their money.

Before re-joining Schiff Hardin, Mark spent twelve years working in increasingly senior positions within the SEC’s Office of Broker-Dealer Finances, administering the SEC’s broker-dealer financial responsibility rules.

Mark has assisted clients in responding to interpretive questions under SEC and SRO rules, preparing comment letters on SEC and SRO rulemaking proposals, requesting no-action relief from regulatory requirements, preparing written responses to examination and enforcement inquiries, drafting new and continuing SRO membership applications, assessing coverage under the Securities Investor Protection Act of 1970, and negotiating contracts.


  • U.S. Securities and Exchange Commission, Division of Trading and Markets
  • Mark managed attorneys responsible for administering the SEC’s broker-dealer financial responsibility rules, including the net capital rule, customer protection rule, hypothecation rules, books and records rules, financial reporting rules, and risk assessment rules.
  • He provided formal guidance in the form of no-action and interpretive letters, and assisted in the preparation of Division publications answering frequently asked questions.
  • Mark provided interpretive guidance to SEC staff, market participants, and the public on broker-dealer financial responsibility rules and federal and self-regulatory organization securities credit regulations.
  • Mark served as primary liaison on enforcement matters involving broker-dealer financial responsibility.
  • He assessed potential SIPC coverage under the Securities Investor Protection Act of 1970.
  • Mark coordinated with self-regulatory organizations on overlapping financial responsibility issues.
  • Mark was a member of teams responsible for completing mandated rulemaking under the Dodd-Frank Act relating to, among other things, security-based swap dealer capital, margin, and segregation, statutory and regulatory credit rating reference removal, broker-dealer reporting, audit, and notification requirements, and rescission of the SEC’s investment bank holding company program.
  • He responded to rating agency requests to be recognized as nationally recognized statistical rating organizations and served as a primary drafter of the SEC’s report under the Sarbanes-Oxley Act of 2002 on the Role and Function of Credit Rating Agencies in the Operation of the Securities Markets and related SEC rulemaking initiatives leading up to the Credit Rating Agency Reform Act of 2006.

Cece is a managing attorney in LPL’s Compliance, Legal, and Risk organization, specifically the Head of Regulatory Strategy & Special Investigations.  She and her team are responsible for representing the firm in complex regulatory matters, advising on regulatory strategy, and leading internal investigations.  She is located in LPL Financial’s Fort Mill office.

Prior to joining LPL Financial in 2015, Ms. Mavico was in private practice where she focused on securities regulatory and enforcement matters and with the NASD in Washington, DC.  Ms. Mavico started her career in the financial services industry in compliance and held various securities and insurance licenses.  Ms. Mavico received a Bachelor of Science in Finance from Trinity University and a Juris Doctor from American University, Washington College of Law.  She is a member of the New York, District of Columbia and Texas Bar Associations.

Mr. Edick has been with Pickard Djinis and Pisarri LLP since 1995 and became a partner of the firm in 2003. He specializes in regulatory and enforcement matters involving broker-dealers, investment advisers, investment companies, hedge funds and independent research firms. Mr. Edick counsels clients on compliance and registration issues, and represents clients before the SEC, FINRA and other securities industry regulators.  Prior to joining Pickard Djinis and Pisarri, Mr. Edick was an analyst with the Market Surveillance Department of the NASD, where he focused on insider trading investigations.


Georgetown University, LL.M., Securities and Financial Regulation, with Distinction, 1997

American University, J.D., summa cum laude, 1994

American University, B.S.B.A.

Mr. Rutledge is a partner of Bybel Rutledge LLP, Harrisburg, PA where his practice focuses on corporate and securities law, regulation of financial intermediaries and regulatory representation.  He is a nationally recognized expert in securities regulation and was instrumental in shaping various provisions of the Securities Markets Improvement Act of 1996, the Gramm-Leach-Bliley Financial Modernization Act of 1999 and the Sarbanes-Oxley Act of 2002. He has served as an expert witness for the Pennsylvania Office of Attorney General and has prepared expert opinions and testified as a securities expert before the U.S. Senate Permanent Subcommittee on Investigations, in FINRA arbitrations and in civil litigation.

Mr. Rutledge currently holds an appointment as Visiting Professor of Securities Law and Regulation in the Masters of Law Program at BPP Law School, London and as Tutor, Centre for Financial and Management Studies, University of London.  Previously, he taught securities regulation at Widener Commonwealth University School of Law, The Dickinson School of Law of the Pennsylvania State University and the FINRA Compliance Certificate Program at The Wharton School, University of Pennsylvania.

Mr. Rutledge has written extensively in his subject area, most recently contributing chapters on State Regulation of Broker Dealers and State Regulation of Investment Advisers for the Practising Law Institute’s  multi-volume Treatise on Broker-Dealer Regulation and Investment Adviser Regulation, respectively.  He also is the author of books on Electronic Markets and Civil and Administrative Liability under Pennsylvania Securities Law and has written chapters for The Sarbanes-Oxley Handbook, The Fiduciary, the Insider and the Conflict, and International Tracing of Assets.  His legal articles have appeared in the Banque de France Financial Stability Review, ABA Business Lawyer, Journal of European Financial Services Law, The Dickinson Journal of International Law, Journal of Financial Crime (UK) and The Company Lawyer (UK).

Since 2011, Mr. Rutledge has been named in The Best Lawyers in America in the areas of corporate and securities law, capital markets law and securities regulation.

Susan Krawczyk is a partner with the law firm Eversheds Sutherland (US) LLP. Susan advises clients regularly on distribution and wholesaling arrangements for both public and private securities offerings and insurance distribution, including incentive, non-cash compensation and marketing support arrangements. Susan has particular experience with firms involved in the sale and distribution of investment and insurance products and programs in the registered investment adviser context (i.e., the RIA channel) and retirement plan markets.

Erin Galipeau is a Special Counsel in the SEC’s Office of Chief Counsel of the Division of Trading and Markets.  Ms. Galipeau specializes in broker-dealer regulatory issues and crowdfunding initiatives under the JOBS Act.  Prior to rejoining the SEC, Ms. Galipeau worked in the asset management group of a large law firm.  She also previously worked in the SEC’s Office of Compliance Inspections and Examinations and Office of Administrative Law Judges.  Ms. Galipeau received her J.D. from American University Washington College of Law and her B.A. in Political Science and B.A. in Communication Studies from Virginia Polytechnic Institute and State University.

Sandra Clarke is an Associate Director of the Membership Application Program (“MAP”) located in the New York District Office. She currently oversees new member and continuing membership applications; funding portal membership, surveillance and examinations; the subordinated loan program; and membership applications for certain exchanges governed under Regulatory Service Agreements with FINRA. She commenced her employment with FINRA in 1990. From 2010 to 2013, Sandra was an Examination Manger in the New York District Office Sales Practice Program and was responsible for managing the examinations of broker-dealers and their branch offices.  Prior to joining Member Regulation, Sandra worked in the New York Office of Dispute Resolution for eight years and held various positions including Sr. Legal Assistant and Regional Support Team Supervisor.

Timothy White, Jr. serves as a Senior Special Counsel in the Office of Chief Counsel of the Division of Trading and Markets at the U.S. Securities and Exchange Commission.  Prior to joining the Division of Trading and Markets, Mr. White served as a Special Counsel in the Office of Compliance Inspections and Examinations at the SEC.  Mr. White’s expertise includes broker-dealer registration issues, crowdfunding initiatives under the JOBS Act, penny stock disclosures, peer-to-peer lending, and EB-5 immigration visa programs.  Prior to joining the Commission, Mr. White worked as a broker-dealer/investment adviser attorney at a Washington, D.C. law firm.  Mr. White received his J.D. from the Duke University School of Law, and his B.A. in Political Science from Wake Forest University.

Rob has been in the securities law industry for over 25 years.  His legal expertise ranges from the Investment Company Act of 1940 and the Investment Advisors Act of 1940 (including robo-advice, managed account programs and registered investment advisory) to the Securities Act of 1933, the Exchange Act of 1934, international cross-border securities law, ERISA and technology matters.   He joined TD Ameritrade in 2009.  His responsibilities include Distribution and Other Matters Relating to Alternative Investments and Mutual Funds, SDBA (Self-Directed Brokerage Accounts for Retirement Plans), WPS (Workplace Solutions – including Designated Brokerage and Stock Plan Services), and ERISA and 529 matters.  He has authored numerous securities law articles, particularly for the Journal of Investment Compliance and has been cited by Seligman Loss , and in law school textbooks and legal decisions. . His B.A. in History is from Temple University and his J.D. is from Widener University School of Law, where graduated cum laude and was a member of,  and published on,  law review (The Delaware Journal of Corporate Law).