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Hot Topics in Advertising Law 2016
Tsan Abrahamson, Ashima A. Dayal
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Table of Contents
Table of Contents
Chapter 1. Federal Trade Commission Advertising Enforcement (March 1, 2015)
Chapter 2. Blog post: FTC’s Lord & Taylor case: In native advertising, clear disclosure is always in style (March 15, 2016)
Chapter 3. Complaint and Exhibits A–C: In the Matter of Lord & Taylor, LLC
Chapter 4. Agreement Containing Consent Order: In the Matter of Lord & Taylor, LLC
Chapter 5. Varieties of Advertising Claims and How to Substantiate Them
Chapter 6. Native Advertising: A Guide for Businesses (December 2015)
Chapter 7. Enforcement Policy Statement on Deceptively Formatted Advertisements
Chapter 8. Chapter 8: Advertising, Practising Law Institute, Social Media and the Law, Rel. #3, (March 2016)
Chapter 9. Memorandum—Decision and Order, General Mills, Inc. v. Chobani, LLC, 3:16-CV-58, U.S. D. Ct. (N.D.N.Y, January 29, 2016)
Chapter 10. Sample Contract Between an Advertising Agency and Advertiser
Chapter 11. Alert: New York Ethics Commission’s Proposed Regulation Draws Fire from Public Relations Firms (February 2016)
Chapter 12. Complaint: The November Team, Inc. v. New York Joint Commission on Public Ethics and Exhibit A, State of New York Joint Commission on Public Ethics Advisory Opinion No. 16-01, Reporting obligations under the Lobbying Act for a party who is compensated for consulting services in connection with lobbying activity
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