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Memorable and Persuasive: Winning Demonstratives at Trial

Speaker(s): Nancy J. Geenen, Suann M. Ingle
Recorded on: Sep. 30, 2015
PLI Program #: 153287


Co-founder Nancy Geenen is an engaging teacher who works with clients on persuasive presentation, jury selection and trial, litigation management, and attorney training. Her insights and advice come out of more than two decades as a BigLaw trial attorney, including two years as a prosecutor for the United Nations, preparing and trying high-stakes cases involving commercial and intellectual property law. Nancy shares her experience with humor and sensitivity to her audience, ensuring that her messages are both memorable and meaningful.

Nancy advises trial teams on case themes, mock exercises, witness preparation, and trial strategies. Based on her first-hand knowledge of legal venues ranging from California to the United Nations in Geneva, Switzerland, she works closely with lead trial counsel in the 30 days before trial. Nancy has tried or arbitrated over 150 business disputes, including financial services and intellectual property cases. She has also led and managed complex, high-stakes business disputes under close public scrutiny.

In the late 1990s, for example, Nancy worked as a prosecutor for the United Nations Compensation Committee (UNCC) in Geneva, as it resolved claims resulting from the 1990 Gulf War. She investigated and prosecuted claims filed by 420 business entities from 45 countries, involving more than $11 billion in restitution. Nancy appeared for both CNN and CNBC as a guest commentator and shared her expertise with international audiences.

Nancy is admitted to the District of Columbia Bar, the State Bar of California, each of the U.S. District Courts in California, the Ninth Circuit Court of Appeals, and the United States Supreme Court. She holds a Juris Doctor from Santa Clara University School of Law, a Master of Arts in Education from Stanford University and a Bachelor of Arts from Stanford University.

Suann Ingle is one of the country’s top visual communication consultants for trial attorneys and litigants. An expert graphic designer, she is also a trusted partner who offers decisive advice on presentation strategy and execution. After thousands of hours in the hot seat in courtrooms and arbitration hearings, Suann remains calm, focused and unflappable regardless of circumstances. This enables her to sense what’s coming, and adjust visual communication on the fly to keep judges, juries and arbiters focused on the merits of the case.

Since entering the field in 1994, Suann has consulted on a wide range of litigation matters, including intellectual property, white collar, insurance, financial services, employment, and complex business disputes. She has extensive experience in scaling and managing trial support teams and has helped deliver successful outcomes in venues throughout the United States and in Europe.

Her visual expertise is grounded in academic study, including a Master of Science degree in Communications Design from Pratt Institute. When she is sketching her ideas, Suann explains the principles behind the sketch – and why they increase the odds of winning. Her personal warmth and empathetic style also enable her to teach, develop and inspire other graphics professionals to embrace the challenges of high-stakes litigation as a career.

Prior to entering the field of trial consulting, Suann spent seven years at Coca-Cola in New York where she managed the Creative Services Department. In 1996, she joined TrialGraphix and was instrumental in establishing its New York office. She also spent three years at DecisionQuest, where she assisted legal teams in trial, providing visual solutions to complex, high-stakes cases. Before starting her own firm, Suann worked at FTI Consulting, Inc., leading the New York office of the Trial Services Division.