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Hashtag Law – Legal Issues in Using Hashtags in Advertising and Social Media

Speaker(s): Hannah E. Taylor, Jeffrey A. Greenbaum
Recorded on: Mar. 17, 2016
PLI Program #: 175313

Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, marketing, branded entertainment, and intellectual property matters. Best Lawyers named him “Advertising Lawyer of the Year” in the New York metro area for 2015.

Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.

Mr. Greenbaum is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law.

He is also a Director of the Brand Activation Association (formerly, the PMA), and has also served as a member of the BAA’s Executive Committee. He is also a member of the BAA’s Government and Legal Affairs Committee. He was also Co-Chair of the 2007 PMA law conference.

Mr. Greenbaum has previously served as chair of the Committee on Consumer Affairs of the New York City Bar. For more than a decade, he has also chaired the New York City Bar’s annual “Hot Topics in Advertising” program. He has also served on the INTA Nontraditional Marks Committee and is a member of ASIPI.

Mr. Greenbaum is a frequent speaker on advertising issues. He has spoken at the Federal Trade Commission’s “Protecting Kids’ Privacy Online” workshop, the “FTC at 100” workshop, the FTC’s “Rebate Debate” workshop, and at the FTC’s “Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers” program. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the Brand Activation Association, the National Advertising Review Council, the Electronic Retailing Self-Regulation Program, the Electronic Retailing Association, INTA, the Intellectual Property Owners Association, the Association of Independent Commercial Producers, the American Intellectual Property Law Association, ASIPI, ALI/ABA, the Association of Corporate Counsel, the American Bar Association, the New York City Bar, the New York County Lawyers Association, the New York State Bar Association, the Washington State Bar Association, and others.

Mr. Greenbaum is a member of the Dean’s Advisory Council at the University of Michigan Law School. He has served as an adjunct faculty member at Parsons School of Design. He has also spoken at programs sponsored by Columbia University, New York University, New York Law School, Brandeis University, and University of Kansas.

Hannah Taylor is an associate in the Advertising, Marketing, & Public Relations Group focusing on advertising, branded entertainment, and intellectual property matters.

Ms. Taylor’s practice includes risk assessment and counseling; structuring and negotiating creative services agreements, commercial production agreements, celebrity talent agreements and licensing deals; reviewing advertising claims and substantiation; representing companies in disputes before the National Advertising Division (NAD); advising on regulatory matters; and performing legal clearance of advertising.

Ms. Taylor is also the chair of Frankfurt Kurnit’ s Social Media Task Force. In this role, Ms. Taylor counsels clients, writes and speaks frequently on the legal implications of advertising in social media. You can follow the FKKS Social Media Task Force on Twitter @FK_SocialMedia.

Ms. Taylor is a member of the New York State Bar Association Consumer Affairs Committee, and she is the co-author of the "United States" chapter in Getting the Deal Through - Advertising and Marketing 2014. Ms. Taylor was recognized as a New York area "Rising Star" in the 2015 edition of Super Lawyers magazine.

Prior to joining Frankfurt Kurnit, Ms. Taylor was a litigator at Hughes Hubbard & Reed LLP. She represented a US company in an action for false advertising and unfair competition under Section 43(a) of the Lanham Act, a technology corporation in a misappropriation of trade secrets litigation, and a US company in Office Actions before the United States Patent and Trademark Office. She was also active in pro bono matters, including counseling an artist through a variety of entertainment deals and serving as counsel for the City of New York in two major federal court litigations. Her previous professional experience also includes work for Volunteer Lawyers for the Arts, Legal Momentum, and Fross Zelnick Lehrman & Zissu.

Ms. Taylor is admitted to practice in the state courts of New York and in the United States District Courts for the Southern and Eastern Districts of New York.

Awards & Recognition

2015 New York-area "Rising Star" by Super Lawyers magazine


Bryn Mawr College (BA, 2000)

University of Michigan Law School (JD, 2007)