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TechLaw Institute 2017: The Digital Evolution

 
Author(s): Philip Blum, Marc S. Roth, James G. Snell
Practice Area: Intellectual Property, Privacy & Cybersecurity
Published: Mar 2017
PLI Item #: 184792
CHB Spine #: G1312

Phil is currently a Vice-President at CA Technologies, a global provider of IT management software and solutions.  CA Technologies, a publicly-traded company with more than 11,000 employees, is more than 40 years old and has offices in dozens of countries.  As an in-house attorney for CA Technologies, Phil helps oversee and manage the company’s global litigation.  Phil is based in the company’s Islandia, Long Island office.

Prior to joining CA Technologies in 2014, Phil was a Litigation Partner at Bingham McCutchen LLP.  Prior to joining Bingham, Phil was an associate at Brown, Rayman, Millstein, Felder & Steiner LLP.

Phil’s main area of focus is litigation, and includes offensive and defensive patent litigation, commercial, employment, and licensing matters, to name a few areas.

Phil received is J.D. from the Hofstra University School of Law in 1999, and his B.A. from the University of Maryland at College Park.


Marc Roth works with clients to comply with state and federal laws and rules governing privacy, social media, sweepstakes, telemarketing, and advertising. He also counsels clients on transactional matters, and guides them through federal and state government investigations.

Previously chief compliance counsel for a Time Warner company and an FTC staff attorney, Marc draws upon decades of consumer advertising and marketing law experience when counseling clients. He frequently speaks and writes about privacy and telemarketing issues.

Marc drafts and amends online and offline privacy policies, and advises companies on how data may be collected, shared, and used in partner marketing arrangements. He also advises clients on laws governing data use and security. These include the Children’s Online Privacy Protection Act, the Gramm-Leach-Bliley Act, the Fair Credit Reporting Act, the Fair and Accurate Credit Transactions Act, the Video Privacy Protection Act, HIPAA, the CAN-SPAM Act, and the E.U. Data Protection Directive.

In the marketing arena, Marc counsels clients on how to develop and manage telemarketing programs that comply with the Telemarketing Sales Rule, the Telephone Consumer Protection Act, and applicable state laws. He also advises companies on how to develop and manage free trial, negative option, and continuity marketing programs in compliance with all applicable laws, regulations and credit card processing rules.

Additionally, Marc counsels clients preparing to conduct marketing campaigns through online social networks.


Jim Snell is a partner in the Privacy & Security Group at Perkins Coie.  He represents clients in a broad range of complex commercial matters, including patent litigation, Internet and privacy issues, trade secret matters, matters involving unfair competition claims under California Business and Professions Code section 17200, false advertising, and class actions.

Jim is a Certified Information Privacy Professional (CIPP) as designated by the International Association of Privacy Professionals (IAPP) and a co-chair of the IAPP’s KnowledgeNet program.