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Advertising Law Institute 2017
Author(s):
Holly A. Grochmal, Robert H. Newman
Practice Area:
Intellectual Property
Published:
Oct 2017
ISBN:
9781402430206
PLI Item #:
185124
CHB Spine #:
G1345
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Table of Contents
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Front Matter
Faculty Bios
Table of Contents
Chapter 1. Claim Substantiation and Comparative Advertising
Chapter 2. Promotions Gone Wrong: Some Tips on Running Compliant Sweepstakes and Contest
Chapter 3. MRC Digital Audience-Based Measurement Standards (v5.1 Public Comment Draft) (April 2017)
Chapter 4. Big Data and the FCRA: Aggregating Data, Data Analytics, Data Mining, and Privacy Rights
Chapter 5. The FTC’s Endorsement Guides: What People Are Asking (September 2017)
Chapter 6. CSGO Lotto Owners Settle FTC’s First-Ever Complaint Against Individual Social Media Influencers (September 7, 2017)
Chapter 7. Davis Wright Tremaine LLP Client Alert: Federal Appeals Court Affirms TCPA Consent Cannot Be Revoked if Granted by Contract (July 5, 2017)
Chapter 8. Reyes v. Lincoln Automotive Financial Services, 16-2104-cv (2d Cir., June 22, 2017)
Chapter 9. 4’s/IAB Standard Terms and Conditions Version 3.0
Chapter 10. Don’t Shoot the Messenger: Publisher Liability for Advertising
Chapter 11. Recent Developments in “Green” Claims
Chapter 12. Developments in “Made in the USA” Claims
Chapter 13. (In Chambers) Order Re Defendant’s Motion to Dismiss Amended Consolidated Complaint (Dkt. 48): Shane Michael v. Honest Company, Inc., Case No. LA CV15-07059 JAK (AGRx) (C.D. Cal. Dec. 6, 2016)
Chapter 14. Memorandum of Law in Support of Plaintiffs’ Unopposed Motion for Preliminary Approval of Settlement, Approval of Form Notice, and Scheduling of Final Approval Hearing: Tanya Mayhew, Tanveer Alibhai, and Tara Festa v. Kas Direct, LLC and S.C. Johnson & Son, Inc., Case No. 16 CV 6981 (VB) (S.D.N.Y. Aug. 4, 2017)
Chapter 15. Social Media Ethics Guidelines of the Commercial and Federal Litigation Section of the New York State Bar Association (Updated May 11, 2017)
Chapter 16. Digital Incentives, Pricing and Data in the Advertising Space (Outline)
Index
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