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Fundamentals of Trademark Law in the Global Marketplace 2017

Author(s): Jeffery A. Handelman, Lynn S. Fruchter, Anne Hiaring Hocking
Practice Area: Intellectual Property
Published: Jul 2017
ISBN: 9781402429248
PLI Item #: 186192
CHB Spine #: G1327

Name: Lynn S. Fruchter                               


Position/Title: Of Counsel                


Firm or Place of Business:    Cowan, Liebowitz & Latman, P.C.


Address: 1133 Avenue of the Americas, NY, NY 10036    


Phone: 212 790-09207                       


Fax:                 212 575-0671 




Primary Areas of Practice:    Trademarks and Copyrights


Law School:                Harvard Law School 



Work History:            Kaye Scholer 1975-1983

                                     Cowan Liebowitz  1983 - present


Professional Memberships:  NYS Bar Association

Jeff has practiced for more than 30 years at Brinks Gilson & Lione. His practice focuses on trademark litigation and counseling, both in the United States and internationally.  On the litigation side, Jeff handles cases both in Federal Court and before the Trademark Trial and Appeal Board.

On the strength of this experience at the TTAB, Jeff wrote the two-volume treatise Guide to TTAB Practice (Wolters Kluwer, Supp. 2014), now a leading reference in the field.

Jeff speaks frequently on legal topics to organizations including the Chicago Bar Association, the American Law Institute, the American Bar Association Section of Intellectual Property Law, Practicing Law Institute, and the International Trademark Association, as well as at some of the nation's top law and business schools, including the University of Chicago Graduate School of Business, Fordham University School of Law, Northwestern University School of  Law,  and Northwestern University’s Kellogg School of Management.


Appellate Copyright

Trademarks & Unfair Competition International Trademark  Litigation


J.D., Georgetown University Law Center, 1984

B.A., University of Illinois, 1981




Court of Appeals

Court of Appeals, 11th Circuit Court of Appeals, 4th Circuit Court of Appeals, Fed. Cir.

Dist. Court, N.D. Illinois, Trial Bar

U.S. Patent & Trademark Office

Anne Hiaring Hocking has specialized in trademark and copyright law since 1981.  She  was  Adjunct Professor of Trademark, Copyright, and International Intellectual Property Law at Golden Gate University in San Francisco, California and Bangkok, Thailand.  She has chaired numerous programs on Intellectual Property law topics, and has served as President of the San Francisco Intellectual Property Law Association and Chair of the State Bar of California Intellectual Property Law Section. She has spoken and moderated numerous International Trademark Law Association and Practicing Law Institute programs.  She has written for AmJur on copyright and trademark law topics, as well as presented numerous papers.

After working at two large firms, she was the IP rights attorney for Pacific Telesis for five years, where she was responsible for all aspects of domestic and international trademark filing and enforcement, and all copyright and trade secret procedures. In 1990 she founded her own firm, then in 2010, Hiaring + Smith LLP, which merged with Donahue Fitzgerald LLP in 2015.

Selected Publications

  • “Selected Liability Issues: Social Networks and Blogs” The computer & Internet Lawyer, (Vol. 26, January 2009)
  • “Does Information Really Want to be Free?” Gothenburg Film Festival, 2006
  • “What’s New in the Neighborhood – The Export of the DMCA in PostTRIPS FTA’s” Golden Gate University International & Comparative Law Journal (2005)
  • Fair Use And TRIPS: Too Much of a Good Thing?”, Copyright Law Society of the U.S. January Midwinter Meeting 2004

Selected Speaking Engagements

  • PLI, Intellectual Property Law Institute, various years
  • Selected Liability Issues, Social Networks and Blogs (2008)
  • Navigating Trademark Trial and Appeal Board Practice (2000)
  • INTA TTAB Practice for Novices Forum (2000)
  • Insight Information, “Sixth Complete Course on Negotiating and Drafting Licensing Agreements: Maximize the Value of Your Intellectual Property Assets” (2000)
  • PLI, Program Chair, “Trademarks in the Global Marketplace” (1994-2017)