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Hot Topics in Advertising Law 2017

Chair(s): Tsan Abrahamson, Ashima A. Dayal

Practice Area: Communications and telecommunications, Digital and mass media, Intellectual property, Online and traditional advertising, Trademarks

Published: Jun 2017 i Other versions can be found in the Related Items tab.
ISBN: 9781402429361
PLI Item #: 186523
CHB Spine #: G1329

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Front Matter
Faculty Bios
Table of Contents
Chapter 1. Materials Regarding Claims for Homeopathic Drugs
Chapter 2. ECM BioFilms, Inc. v. Federal Trade Commission, No. 15-4339 (6th Cir. 2017)
Chapter 3. Letters to Marketers and Influencers Regarding Disclosures
Chapter 4. National Advertising Division, Press Release: NAD Considers Jurisdictional Issue, Recommends Beech-Nut Discontinue Certain Claims, Finds Certain Claims Supported After Gerber Challenge (New York, NY, April 18, 2017)
Chapter 5. National Advertising Division, Press Release: NAD Reviews Performance Claims, Endorsements, Reviews for Fit Products ‘Fit Tea;’ Recommends Company Discontinue Challenged Claims (New York, NY, January 17, 2017)
Chapter 6. National Advertising Division, Press Release: NAD Recommends French’s Food Modify, Discontinue Challenged ‘High-Fructose’ Claims Made in Comparative Context Following Challenge by Heinz (New York, NY, August 29, 2016)
Chapter 7. Remarks of FCC Commissioner Michael O’Rielly, ACA International’s Washington Insights Conference (May 4, 2017)
Chapter 8. 2017 Trends in Marketing Communications Law
Chapter 9. Leslie Fair, “Influencers, are your #materialconnection #disclosures #clearandconspicuous?,” Federal Trade Commission (April 19, 2017), https://www.ftc.gov/newsevents/blogs/business-blog/2017/04/influencers-are-yourmaterialconnection-disclosures
Chapter 10. The FTC’s Endorsement Guides: What People Are Asking, Federal Trade Commission (May 2015)
Chapter 11. Shani O. Hilton, The BuzzFeed News Standards and Ethics Guide (Originally posted on January 30, 2015. Updated on December 9, 2016)
Chapter 12. Federal Trade Commission, Enforcement Policy Statement on Deceptively Formatted Advertisements
Chapter 13. The Data-Centric Organization: Transforming for the Next Generation of Audience Marketing, A Winterberry Group White Paper (September 2016)
Chapter 14. Re-Gramming, Hashtagging, and Like-Gating: Sweepstakes in the New Digital Age, and How New Laws May Actually Improve Your Promotions
Chapter 15. Cross-Device Tracking: An FTC Staff Report, Federal Trade Commission (January 2017)
Chapter 16. Davis & Gilbert LLP, Amazon, FTC Withdraw Appeal of Decision Holding Amazon Liable for Billing Parents for Children’s Unauthorized In-App Charges (April 2017)
Chapter 17. Article 29 Data Protection Working Party: Guidelines on the right to data portability (Adopted on December 13, 2016)
Chapter 18. Article 29 Data Protection Working Party: Guidelines for identifying a controller or processor’s lead supervisory authority (Adopted on December 13, 2016)
Chapter 19. Article 29 Data Protection Working Party: Guidelines on Data Protection Officers (‘DPOs’) (Adopted on December 13, 2016)
Chapter 20. Yael Bame, “Two-thirds of US adults support boycotting brands over politics,” YouGov (March 8, 2017), https://today.yougov.com/news/2017/03/08/two-thirds-USadults-support-boycotting-brands/
Chapter 21. The Ethics of Claim Substantiation
Index

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