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Big Data and Privacy: Harnessing the Power While Keeping Legal


Speaker(s): Robert H. Newman
Recorded on: Jul. 21, 2016
PLI Program #: 189641

Rob Newman is co-chair of Loeb & Loeb’s Privacy, Security & Data Innovations practice and is a partner in the firm’s Advanced Media & Technology practice. Rob is also an adjunct faculty member of Chicago-Kent College of Law, where he teaches advertising and marketing law.

Rob advises consumer brands, agencies, content creators, and publishers on privacy and marketing regulatory compliance, the protection and commercialization of their creative properties, and litigation risk avoidance in connection with data privacy, intellectual property and emerging technologies.

Recognized as a “Client Service All-Star” (BTI Consulting Group), Rob works closely with clients to protect their data and creative advantages in the following areas:

Data Privacy and Security: Regulatory and compliance counseling, including with respect to transparency, targeted and programmatic advertising, “big data,” consumer rights, privacy-by-design, mobile marketing, digital media, and cross-border matters. Rob advises clients on the privacy implications associated with new technologies, negotiates deals involving significant data assets, and assists clients in the assessment and development of internal data privacy and security practices in view of the evolving regulatory landscape. 

Advertising, Marketing, and Promotions: Advertising clearance for traditional and interactive advertising campaigns, and counseling on consumer protection issues, design and implementation of promotions, and new media matters, including text message marketing, user-generated content, and social media. 

Trademarks and Brand Protection: Trademark selection and clearance, assistance with the development of branding strategies, trademark prosecution, and global trademark portfolios management. Rob also advises on domain name strategies and gTLD matters.

IP Transactions, Licensing, and E-Commerce: IP matters associated with mergers, acquisitions, outsourcing, transition services, and other significant corporate transactions. In addition, Rob counsels clients on software and mobile application development, end-user licenses, application service provider agreements, and software licensing.

IP Disputes and Litigation: False advertising, copyright, trademark, domain name, defamation, right of publicity, and unfair competition disputes and litigation, as well as UDRP proceedings and matters before the National Advertising Division and the Trademark Trial and Appeal Board.

Talent, Music, and Copyright: Music and content licenses, and high-level talent agreements for use in advertising and branded entertainment. Rob also counsels content creators and content providers on the protection and commercialization of their music, literary, and other creative properties.