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Strengthening Attorney-Public Relations Bonds In a “Black Swan” World

Speaker(s): Art Samansky, Richard Fama
Recorded on: Nov. 15, 2016
PLI Program #: 198188

Art Samansky is the principal of The Samansky Group (, a Long Island-based corporate communications consulting firm, an adjunct instructor in the Business School at the State University of New York College at Old Westbury, and a member of the Executive-in-Residence Team at the School of Business.

He has been media and presentation/speech training executives  in  financial services, law, science, and other businesses for more than 40 years in his corporate communications and consulting roles, and  developed two proprietary coaching programs and related manuals: “In-Control©” media training, and “Power-Speak©” presentation/speech training. He also specializes in message development, crisis communications planning, strategic communications planning, and helping clients develop the elements for media/investor-friendly websites.

Prior to forming his firm in late 2000, Art held a variety of high-profile corporate communications positions: special assistant in charge of the press and community relations staff in the public information department of the Federal Reserve Bank of New York; managing director-media relations in the communications department of the New York Stock Exchange; vice president-communications at the Securities Industry Association; senior vice president, HSBC Group public affairs-U.S.A.; and managing director of a midsize New York public relations/investor relations firm. He began his career as a business and financial reporter in New York City at the New York World-Telegram & Sun/World Journal Tribune, and later served as a copyeditor at a global news service, AP-Dow Jones.

Art earned a master of arts degree in 1977 and a bachelor of arts degree in 1965 both from New York University’s evening division,

He has written and spoken on a range of communications issues. Many of his articles are on the firm’s website. He also has authored a wide-range of corporate communications training manuals: “When Lawyers Talk To The Press ©;” “Preparing  Executives For Media Interviews, Presentations©;”  “Preparing Executive Biographical Sketches ©;”  “In-Focus©” strategic communications planning; “Writing Successful Press Releases©;”  “Pitching: The S.T.A.R. System©;”  “Press Conference Checklist ©;”  “Effective Panel Discussions©;”  “Effective New Client Business Meetings©;”  “A Job-Search Primer©;”  “A Guide To Writing Speeches©;”  “A Guide To Crisis Communications Planning©;” and,  “Crisis Communications Message Development Template And Guide ©.” He also co-authored with Eric Samansky, “The Corporate Annual Meeting: A Checklist For Success©.” 

 For additional information, please visit or Art’s LinkedIn profile.

Richard Fama focuses his practice on class action and complex litigation in the areas of toxic tort, products liability, food and liquor liability, construction defect, and mass tort actions, and has decades of experience litigating in New York's state and federal courts.

Richard possesses a particular knowledge of handling cases involving catastrophic injuries and damages. He defended life sciences corporations in the PPA and pedicle screw litigations. He is currently lead defense counsel on several well-publicized and high exposure cases involving the release of toxic substances into the environment, including mold, lead, asbestos, methanol, benzene, and other chemicals and contaminates. He also represents product manufacturers in class action matters involving alleged product defects and mislabeling, including alleged Federal Trade Commission violations regarding "Made in the U.S.A." claims. Richard also serves as consulting counsel to various entities for claims arising out of alleged exposure to diacetyl at microwave popcorn manufacturing facilities.

Richard has a construction background, having worked in several large architectural and engineering consulting firms prior to attending law school. That background, combined with his pursuit of coursework in both architecture and engineering, has proven invaluable to his handling of construction defect and related matters.

Richard earned his law degree from Hofstra University School of Law in 1993 and his undergraduate degree from New York Institute of Technology in 1987.

Practice Areas

Industry Sectors


  • Hofstra University School of Law, J.D., 1993
  • New York Inst. of Technology, B.S., 1987

Bar Admissions

  • New York


  • Defense Association of New York
  • New York State Bar Association
  • The Association of the Bar of the City of New York