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Global Advertising Law: Year in Review

Speaker(s): Brinsley Dresden, Catherine Bate, Delia Fehr-Bosshard, Hande Hancer, Jeffrey A. Greenbaum, Valdir de Oliveira Rocha Filho
Recorded on: Jan. 19, 2017
PLI Program #: 205398

Delia Fehr-Bosshard primarily practices in the areas of intellectual property law, media, advertising, competition, technology and data privacy law as well as public and administrative law. She advises Swiss and international companies and represents them in proceedings before administrative authorities and courts. Delia has pursued her postgraduate studies (LL.M.) in Law, Science and Technology at Stanford Law School, Stanford University, California.

Brinsley Dresden, Partner, Head of Advertising and Marketing Law Practice, Lewis Silkin LLP

Brinsley Dresden is an intellectual property lawyer, and a recognised leader in the field of advertising and marketing. He advises on all aspects of advertising, marketing and sales promotion law and regulation, including clearance work, commercial and IP disputes, dealing with the regulatory authorities and commercial agreements in the advertising sector.

He is the only lawyer included in the “A-list” of the 500 most influential figures in the UK advertising industry published by Campaign, the UK advertising industry’s leading trade magazine. Brinsley is ranked in Band 1 for Advertising & Marketing by both Chambers Directory and the Legal 500.

After qualifying at a major London law firm, he spent nearly 3 years as an in-house lawyer at British Telecommunications, where he was dedicated to providing full-time legal support to the Marketing Department. Being co-located with the marketers, rather than in the separate legal department, he was immersed in their work, whether it was helping to formulate the communications for a new pricing package, defending a trading standards investigation, or formulating a competitor complaint.

He joined Lewis Silkin in 1996 and became a partner in 1999, and during that time he has advised some of the world’s leading brand owners across a wide range of sectors (alcoholic beverages, cosmetics, automotive, aviation, fashion, insurance, FMCG, utilities, engineering, food and drinks). He has also advised advertising, public relations, sales promotion, design, digital and social media agencies and including some of the leading independent agencies in the UK and USA, as well as operating companies from several of the world’s global networks.

He is also a member of the Advertising Law Group and the sole UK member of the Global Advertising Lawyers Alliance.

The Chambers Directory 2014 said “Brinsley Dresden is regarded as ‘dynamic’ and ‘very knowledgeable’ by senior market figures. He advises on all facets of commercial and regulatory advertising and marketing work.”

The Legal 500 2014 Edition said “Lewis Silkin LLP’s core strength lies in advertising and marketing work; the team represents major agencies and brand owners on commercial, regulatory and contentious matters. Brinsley Dresden represented Marks and Spencer plc in relation to an Advertising Standards Authority (ASA) investigation regarding use of the ‘Made to Measure’ phrase for the client’s online clothing service; and advised Saatchi & Saatchi on actor Kevin Bacon’s contract for EE’s advertising campaign.”

Catherine Bate joined Ad Standards in 2019 as the Chief Legal & Policy Officer. She is a recognized leader in the field of marketing, advertising and consumer product regulatory law in Canada. Previously, Catherine chaired the marketing and advertising law groups of two national law firms.  While in private practice, Catherine advised clients on issues ranging from consumer marketing and advertising strategies, promotions and sweepstakes, and data privacy practices. She also advised clients on consumer protection matters, product claims, labeling compliance, and navigating the rules around specially regulated products. Catherine holds a J.D. from the University of Toronto and is a member of the Canadian Bar Association.


  • J.D., University of Toronto, 2001
  • B.A., University of Toronto, 1998

Professional Achievements

  • Best Lawyers in Canada, Advertising and Marketing
  • Canadian Legal Lexpert® Directory, Marketing, Advertising and Regulatory Law
  • The Lexpert®/American Lawyer Guide to the Leading 500 Lawyers in Canada (Advertising & Marketing Law – Toronto)
  • Lawyer of the Year, Best Lawyers in Canada, Advertising and Marketing, 2012, 2018 
  • Lexpert® Rising Stars Canada's Leading Lawyers Under 40 - 2012
  • Chambers Canada, Advertising, Marketing and Data Protection

Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, marketing, branded entertainment, and intellectual property matters. Best Lawyers named him “Advertising Lawyer of the Year” in the New York metro area for 2015.

Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.

Mr. Greenbaum is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law.

He is also a Director of the Brand Activation Association (formerly, the PMA), and has also served as a member of the BAA’s Executive Committee. He is also a member of the BAA’s Government and Legal Affairs Committee. He was also Co-Chair of the 2007 PMA law conference.

Mr. Greenbaum has previously served as chair of the Committee on Consumer Affairs of the New York City Bar. For more than a decade, he has also chaired the New York City Bar’s annual “Hot Topics in Advertising” program. He has also served on the INTA Nontraditional Marks Committee and is a member of ASIPI.

Mr. Greenbaum is a frequent speaker on advertising issues. He has spoken at the Federal Trade Commission’s “Protecting Kids’ Privacy Online” workshop, the “FTC at 100” workshop, the FTC’s “Rebate Debate” workshop, and at the FTC’s “Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers” program. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the Brand Activation Association, the National Advertising Review Council, the Electronic Retailing Self-Regulation Program, the Electronic Retailing Association, INTA, the Intellectual Property Owners Association, the Association of Independent Commercial Producers, the American Intellectual Property Law Association, ASIPI, ALI/ABA, the Association of Corporate Counsel, the American Bar Association, the New York City Bar, the New York County Lawyers Association, the New York State Bar Association, the Washington State Bar Association, and others.

Mr. Greenbaum is a member of the Dean’s Advisory Council at the University of Michigan Law School. He has served as an adjunct faculty member at Parsons School of Design. He has also spoken at programs sponsored by Columbia University, New York University, New York Law School, Brandeis University, and University of Kansas.

Istanbul Bar Association

English, Turkish, French

Core Practice Areas

Life Sciences
Technology, Media and Telecom
Patents and Utility Models
Trademarks and Industrial Designs
IP Prosecution

Articles and publications

Using Exceptions to the Territoriality Principle in Turkish Trademark Law To Protect Foreign Trademarks Not Registered or Used in Turkey
The Trademark Reporter, vol101, no 4, 2011,co-author

Protection of “Well Known” Trademarks Which are not Registered in Turkey Within the Context Of Article 7/1(I) of the Decree Law No. 556
Mondaq, 4 November 2010, co-author

MOBIL FUTBOL and MOBIL VIZYON cancelled in surprising decision
WTR Daily, May 15 2009, co-author

Bad Faith Recognized as Grounds for Invalidation
WTR Daily, November 13 2008, co-author

Apple Seeks Recognition of IPOD As Well Known Following Landmark Decision
WTR Daily, March 14 2008, co-author

Patent Institute Considers Arguments of “Well-Known but Unrecorded Trademark”
International Law Office, IP Turkey, March 10 2008, co-author

Landmark Decision on Time Limits in Trademark Cancellation Actions
International Law Office, IP Turkey, March 03 2008, co-author

Aural similarity with VIGOSS sees off BIGOS application
WTR Daily, October 04 2006, co-author

How Will the New Turkish IP Code Affect IP Practice in Turkey?
Intellectual Property and Technology Law Journal, 01 08, 2016

The New Personal Data Protection Law in Turkey
PLC, Co-Author, 20 07, 2016

New Draft Industrial Property Law in Progress
ECTA, Verifier, 30 06, 2016

New Law On The Protection Of Personal Data is On The Way
IAM Weekly, Co-Author, 15 06, 2016

Global Legal Group Ltd, London 15 12, 2015

Alternative reimbursement models for healthcare services
International Law Office Newsletter 30 05, 2015

Pharmaceutical Trademarks 2015/16: A Global Guide, Turkey chapter
Pharmaceutical Trademarks 2015/16: A Global Guide 03 03, 2015

Uncertainty Regarding Legal Status Of Social Security Institution’s Reimbursement Commission
International Law Office Newsletter 06 01, 2015


Galatasary University, Faculty of Law, Istanbul (2005)
Kdz. Eregli Anatolian High School, Zonguldak (1999)