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Top Trademark Cases in China: How These Decisions Impact Your Business and Brands

Speaker(s): Amy Hsiao
Recorded on: Jul. 13, 2017
PLI Program #: 217060

Amy Hsiao specializes in trademark matters in China and Asia. She has substantial experience in representing clients in trademark, copyright, unfair competition, social media, and advertising issues, litigations and dispute resolutions.

Amy has ten years of big law firm experience, pursuing cases through the Chinese courts, trademark office, arbitration forums and administrative bodies. She has practiced in New York and Atlanta; worked in Shanghai, Beijing, Hong Kong and Taipei.

Below is a selective summary of Amy’s experience – she has:

  1. Managed global trademark portfolios for both start-ups and Fortune 100 companies;
  2. Created brands and coordinated PR strategies in Asia for a global brand launching event;
  3. Cleared trademarks in both the English and Chinese languages;
  4. Handled copyright, design patent, anti-counterfeiting, UDRP (US + China), and take-down requests (US + China);
  5. Counseled clients on advertisements, and issues relating to Alibaba, Taobao, JD, Weibo, and WeChat;
  6. Designed and successfully executed anti-counterfeiting programs for brands in the sports & fitness, hospitality, fashion and accessories, consumer electronics, logistics, semiconductor, and food industries;
  7. Successfully opposed over 100 trademark applications in China;
  8. Obtained favorable trademark infringement judgments, resulting in infringers issuing a public apology;
  9. Obtained rare preliminary injunctive relief from the Chinese courts; and
  10. Managed high-stake litigations and arbitrations across Asia.

Amy also has significant in-house experience – ranging from training the legal and marketing teams in the Shanghai office of a Fortune 100 company to serving as the temporary in-house counsel for companies that do not yet have a separate legal team in China/Asia.

Amy speaks and writes in both English and Mandarin Chinese. Amy is often invited to speak about China trademark issues at seminars and CLE events for attorneys and in-house counsel in the US and UK. She also travels to Asia, on invitation, to discuss trademark reforms with China’s policy makers.

As for publications, in addition to articles, Amy was selected in 2015 to translate and introduce China’s landmark trademark cases to the Western world. Specifically, Amy was engaged by Dr. Wang who is the former Deputy Secretary-General of China’s Trademark Association (and has held various positions within China’s trademark authorities throughout his career). Amy is also one of the first U.S. attorneys announcing China and Asia’s breaking news in the trademark world through her blog, Last Week in China. Amy also was the first attorney to provide a comprehensive summary about the Chinese Supreme Court’s interpretation of the updated trademark law – which summary was published on the EU Embassy’s website.

Amy has family on both sides of the world. She enjoys nature, travel, hiking, jogging and any outdoor activities not involving heights. Her goal is to retire at 50 when her rescued dog, a 13-year-old cocker spaniel, is finally fluent in both English and Chinese.

Trademark Counseling
Trademark Prosecution
Trademark Enforcement
IP Transactional
Corporate Transactions

State Bar of Georgia
State Bar of New York

University of Georgia School of Law School of Law – J.D., cum laude, 2007
National Taiwan Normal University – B.A., English, with honors, 2002

Professional Activities
International Trademark Association (Public and Media Relations Committee, 2016­2017; China Trademark Office Subcommittee, 2014­2015)
Georgia Bar (Intellectual Property Section)
New York Bar (Intellectual Property Section)

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