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Advertising Law Institute 2018
Chair(s):
Holly A. Grochmal, Robert H. Newman, Liisa M. Thomas
Practice Area:
Intellectual Property
Published:
Sep 2018
ISBN:
9781402432187
PLI Item #:
219878
CHB Spine #:
G1380
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Table of Contents
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Front Matter
Faculty Bios
Table of Contents
Chapter 1. Varieties of Advertising Claims and How to Substantiate Them (Substantive Outline)
Chapter 2. Digital Video Impression Measurement Guidelines (Version 1.1. Final Draft) (June 2018)
Chapter 3. Lessons in Disclosures on Packaging and Labeling
Chapter 4. Potential Perils of Not Paying SAG Pension & Health?, Advertising Law Updates, Frankfurt Kurnit Klein & Selz PC (May 9, 2018)
Chapter 5. Selected Provisions from the 2016 SAG-AFTRA Commercials Contract
Chapter 6. The SAG-AFTRA Commercials Contract (PowerPoint slides)
Chapter 7. Federal Trade Commission, “CAN-SPAM Act: A Compliance Guide for Business” (September 2009) https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
Chapter 8. Federal Trade Commission, Press Release, FTC: “Defendants Settle Allegations They Deceived Consumers Through Get-Rich-Quick Scheme” (June 14, 2018)
Chapter 9. Lesley Fair, Federal Trade Commission, “Decoding Mobile Money Code’s Deceptive Earnings Claims and CAN-SPAM Violations” (June 14, 2018) https://www.ftc.gov/news-events/blogs/businessblog/2018/06/decoding-mobile-money-codes-deceptiveearnings-claims-can
Chapter 10. D.C. Circuit Rules on FCC’s 2015 TCPA Omnibus Order: A Mixed Bag (March 21, 2018)
Chapter 11. ACA International, et al. v. Federal Communications Commission, No. 15-1211 (D.C. Cir. Mar. 16, 2018)
Chapter 12. Davis Wright Tremaine LLP, “California Consumer Privacy Act: A Rapid Q&A” (June 29, 2018)
Chapter 13. Ronald G. London and John D. Seiver, Davis Wright Tremaine LLP, “Canada Adopts Final Regulations, Announces Expansive Anti-Spam Law Will Start Taking Effect July 1, 2014” (December 18, 2013)
Chapter 14. Davis & Gilbert LLP, “Inline Links to Unlicensed Third-Party Content Now May Be Copyright Infringement,” Trends in Marketing Communications Law (5th Edition)
Chapter 15. Opinion & Order, Goldman v. Breitbart News Network, LLC, Case No. 1:17-cv-3144 (KBF) (S.D.N.Y. Feb. 15, 2018)
Chapter 16. DataGuidance, “USA—Behavioural Advertising” (July 2018)
Chapter 17. Federal Trade Commission, “The FTC’s Endorsement Guides: What People Are Asking” (September 2017)
Chapter 18. Federal Trade Commission, Sample Endorsement Letter
Chapter 19. FTC Staff Report, An Exploration of Consumers’ Advertising Recognition in the Contexts of Search Engines and Native Advertising (December 2017)
Chapter 20. Federal Trade Commission, “Native Advertising: A Guide for Businesses” (December 2015)
Chapter 21. Murphy v. National Collegiate Athletic Assn., No. 16-476 (U.S. May 14, 2018)
Chapter 22. Digital Incentives, Pricing and Data in the Advertising Space (Substantive Outline)
Chapter 23. Complaint, The November Team, Inc. v. New York Joint Commission on Public Ethics and Exhibit A: State of New York Joint Commission on Public Ethics Advisory Opinion No. 16-01, Reporting obligations under the Lobbying Act for a party who is compensated for consulting services in connection with lobbying activity
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