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Hot Topics in Advertising Law 2018

Chair(s): Tsan Abrahamson, Ashima A. Dayal

Practice Area: Communications and telecommunications, Digital and mass media, Online and traditional advertising

Published: Jun 2018 i Other versions can be found in the Related Items tab.
ISBN: 9781402432002
PLI Item #: 219880
CHB Spine #: G1377

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Table of Contents
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Front Matter
Faculty Bios
Table of Contents
Chapter 1. Federal Trade Commission: Advertising Enforcement (Revised October 1, 2017)
Chapter 2. FTC Staff Report, Blurred Lines: An Exploration of Consumers’ Advertising Recognition in the Contexts of Search Engines and Native Advertising (December 2017)
Chapter 3. ACA International v. Federal Communications Commission, No. 15-1211 (D.C. Cir. Mar. 16, 2018)
Chapter 4. Davis & Gilbert LLP, FCC Proposes $13.3M Fine Against Sinclair Broadcast Group for Apparently Violating Sponsorship Identification Rules (January 2018)
Chapter 5. Promotion BIG TICKET Checklist
Chapter 6. Davis & Gilbert LLP, #MeToo and #TimesUp Movements Cause Entertainment and Advertising Industries to Re-Examine Talent Agreements (April 2018)
Chapter 7. Federal Trade Commission, Privacy & Data Security Update: 2017
Chapter 8. Davis & Gilbert LLP, What We Can Learn from the FTC’s 2017 Privacy and Data Security Update (March 2018)
Chapter 9. Davis & Gilbert LLP, U.S. Ad Tech Companies Collecting EU Data Must Prepare for the GDPR (April 2018)
Chapter 10. Davis & Gilbert LLP, The Ninth Circuit’s “Blurred Lines” Decision: What Advertisers Should Know (April 2018)
Chapter 11. Bruce P. Keller and Jeffrey P. Cunard, Ch. 10: Clearing Rights, Practising Law Institute, Copyright Law: A Practitioner’s Guide (2nd Edition) (November 2017)
Chapter 12. Ad HOT BUTTON Checklist
Chapter 13. U.S. Securities and Exchange Commission, Investor Bulletin: Initial Coin Offerings (July 25, 2017)
Chapter 14. Federal Trade Commission, Press Release, FTC Shuts Down Promoters of Deceptive Cryptocurrency Schemes (March 16, 2018)
Chapter 15. Complaint, Federal Trade Commission v. DLuca, No. 18-cv-60379 Moore (S.D. Fla. Feb. 16, 2018)
Chapter 16. Additional Materials
Chapter 17. The Ethics of Claim Substantiation
Index

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