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All Star Business Development for Lawyers 2018

 
Author(s): Katherine D'Urso, Deborah Brightman Farone
Practice Area: Corporate & Securities, Litigation, Professional Skills
Published: Mar 2018
ISBN: 9781402430817
PLI Item #: 226324
CHB Spine #: B2385

Katherine D'Urso joined WilmerHale in 2014 and is responsible for the firm’s business development, marketing and communications functions. Before WilmerHale, Ms. D'Urso was King & Spalding's chief marketing officer for 10 years, supporting the execution of the firm's strategic plan and helping to improve the firm's market position. Earlier in her career she was the first chief marketing officer at Weil, Gotshal & Manges, and prior to that, she was a partner with PricewaterhouseCoopers where she served in various senior marketing roles, including in 1998 leading the team in that launched and managed the PricewaterhouseCoopers brand worldwide.

Ms. D’Urso received a Bachelor of Arts degree in economics from Wellesley College and has a Master of Business Administration from the Wharton School of Business, where she was a Lauder Fellow, earning a Master of Arts in International Studies from the University of Pennsylvania.

Ms. D’Urso is a frequent speaker on legal marketing and business development topics and co-chaired the Legal Marketing Association’s national conference in 2018.


As the CMO at two of the world’s most successful law firms and as a marketing professional at a global management consultancy, Deborah Farone has had unparalleled experience in professional services marketing and communications. Farone Advisors provides marketing and communications strategy and advice to professional organizations in order to help them position their companies for growth.

Most recently, Ms. Farone was the CMO at the law firm Cravath, Swaine & Moore LLP where she launched the firm’s marketing department and created a business and industry intelligence unit to generate revenue. She worked with the firm’s presiding partners and department heads on all aspects of developing the practice. On the communications front, Ms. Farone handled crisis communications, strategic public relations, the Firm’s website and marketing communications. Prior to joining Cravath, she was the CMO at Debevoise & Plimpton, where she also helped create and launch their marketing department. She joined Debevoise from Towers Watson, where she coordinated national press relations and marketing efforts. Ms. Farone started her career at Ketchum Communications, working for both investor and public relations clients including publicly-held and private companies in the financial, professional services and consumer product sectors.

Ms. Farone has served as an adjunct Assistant Professor on the faculty of New York University where she taught several courses, including Effective Marketing and Public Relations for Professional Service Companies. She is a past President of the Legal Marketing Association’s New York Chapter and past Chair of the New York City Bar Association’s marketing communications committee. She was recently honored with LMA’s Legacy Award in recognition of making a distinguishable mark on the chapter and the profession. In addition, she was an honoree at the YWCA’s Women Leader Luncheon and serves as a member of the organization’s Academy of Women Leaders.

Ms. Farone had served on the Board of Directors of The Girl Scouts Council of Greater New York. She was an appointed member of the International Trademark Association’s public relations task force and served as Chair of the New York Chapter of the Public Relations Society of America’s meet the media committee and an officer of PRSA’s professional service committee.

Ms. Farone has a B.S from Boston University’s College of Communications, graduating magna cum laude. Upon graduation, she was the recipient of the College’s Alumni Award for Student Excellence and a member of Psi Chi, the International Honor Society in Psychology.