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All Star Business Development for Lawyers 2019

Author(s): Deborah Brightman Farone, Brad S. Karp
Practice Area: Banking
Published: Mar 2019
ISBN: 9781402433283
PLI Item #: 249489
CHB Spine #: B2471

As the CMO at two of the world’s most successful law firms and as a marketing professional at a global management consultancy, Deborah Farone has had unparalleled experience in professional services marketing and communications. Farone Advisors provides marketing and communications strategy and advice to professional organizations in order to help them position their companies for growth.

Most recently, Ms. Farone was the CMO at the law firm Cravath, Swaine & Moore LLP where she launched the firm’s marketing department and created a business and industry intelligence unit to generate revenue. She worked with the firm’s presiding partners and department heads on all aspects of developing the practice. On the communications front, Ms. Farone handled crisis communications, strategic public relations, the Firm’s website and marketing communications. Prior to joining Cravath, she was the CMO at Debevoise & Plimpton, where she also helped create and launch their marketing department. She joined Debevoise from Towers Watson, where she coordinated national press relations and marketing efforts. Ms. Farone started her career at Ketchum Communications, working for both investor and public relations clients including publicly-held and private companies in the financial, professional services and consumer product sectors.

Ms. Farone has served as an adjunct Assistant Professor on the faculty of New York University where she taught several courses, including Effective Marketing and Public Relations for Professional Service Companies. She is a past President of the Legal Marketing Association’s New York Chapter and past Chair of the New York City Bar Association’s marketing communications committee. She was recently honored with LMA’s Legacy Award in recognition of making a distinguishable mark on the chapter and the profession. In addition, she was an honoree at the YWCA’s Women Leader Luncheon and serves as a member of the organization’s Academy of Women Leaders.

Ms. Farone had served on the Board of Directors of The Girl Scouts Council of Greater New York. She was an appointed member of the International Trademark Association’s public relations task force and served as Chair of the New York Chapter of the Public Relations Society of America’s meet the media committee and an officer of PRSA’s professional service committee.

Ms. Farone has a B.S from Boston University’s College of Communications, graduating magna cum laude. Upon graduation, she was the recipient of the College’s Alumni Award for Student Excellence and a member of Psi Chi, the International Honor Society in Psychology.

Chairman of Paul, Weiss since 2008, Brad Karp is one of the country’s leading litigators and corporate advisers. Brad has successfully defended financial institutions and other companies in numerous “bet the company” litigations, regulatory matters and internal investigations. Prior to being named chairman of Paul, Weiss, Brad chaired the firm’s Litigation Department. 

Brad has received numerous industry recognitions over the years. In 2018, Brad received the Special Achievement Award from the Financial Times in recognition of his legal achievements and leadership of Paul, Weiss and was also named “Attorney of the Year” by New York Law Journal, “Litigator of the Year” by The American Lawyer, “Sports MVP of the Year” by Law360, and “Securities Lawyer of the Year” by Best Lawyers. In 2017, Brad was selected as a “Litigation Trailblazer” by the National Law Journal and Best Lawyers’ “Banking Lawyer of the Year.” Additional publications consistently rank Brad as one of the leading lawyers in the United States, including The Wall Street Journal, The New York Times, Crain’s New York Business, Chambers, The Lawyer (U.K.), Lawdragon, The Legal 500, Euromoney Institutional Investors, Best of the Best USA and Benchmark/Institutional Investor.

Brad speaks and writes frequently on business litigation, securities litigation and corporate governance. He has spoken at more than 500 conferences and has lectured at Harvard Law School, Yale Law School, Columbia Law School, NYU Law School and The Federal Judicial Center. Brad has written more than 500 articles on business litigation issues. Brad has also spoken out and written about pressing issues of social justice. Most recently, in 2018 he authored two op-eds in The New York Times, “Stop Shielding Gun Makers,” advocating changes to laws related to gun manufacturer liability, and “An Army of Lawyers for Migrants,” urging the private bar to address the unlawful treatment of immigrants and to seek the reunification of separated families. In 2018, Brad also authored an op-ed in the New York Law Journal, “Democracy Itself Is on the Ballot,” addressing the issue of voter suppression and disenfranchisement. Brad is also active in the community, serving as the chairman of the Legal Action Center and as a director/trustee of more than 25 charitable, educational, medical and professional organizations. 

Brad is a 1984 graduate of Harvard Law School and clerked for The Honorable Irving R. Kaufman, former Chief Judge of the U.S. Court of Appeals for the Second Circuit. Brad has spent his entire professional career at Paul, Weiss.