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Hot Topics in Advertising Law 2019
Chair(s):
Tsan Abrahamson, Ashima A. Dayal
Practice Area:
Intellectual Property
Published:
Jun 2019
ISBN:
9781402434310
PLI Item #:
251382
CHB Spine #:
G1421
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Table of Contents
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Front Matter
Faculty Bios
Table of Contents
Chapter 1. Lesley Fair, Hey Nineteen: Nine FTC Developments That Could Impact Your Business in 2019, Federal Trade Commission (January 28, 2019), https://www.ftc.gov/newsevents/blogs/business-blog/2019/01/hey-nineteennine-ftc-developments-could-impact-your
Chapter 2. Policies and Procedures for the Direct Selling Self-Regulatory Council: An Operating Unit of the Council of Better Business Bureaus
Chapter 3. Digital Marketing Digest, Advertising Self-Regulatory Council (2018)
Chapter 4. Davis & Gilbert LLP, Advertising, Marketing & Promotions Alert, NAD’s BuzzFeed Decision May Be a Roadmap for Affiliate Marketing (October 2018)
Chapter 5. Cobalt LLP, Promotions Guidance (2014)
Chapter 6. Contract between an Advertising Agency and Advertiser
Chapter 7. Non-Standard Master Supplier Services Agreement (March 2017)
Chapter 8. Ownership Rights in Deliverables
Chapter 9. Davis & Gilbert LLP, Digital Media, Technology & Privacy Alerts
Chapter 10. Lesley Fair, Bogus Celebrity Testimonials and Phony Formats: DON’TS for Advertisers and Affiliates, Federal Trade Commission (April 10, 2019), https://www.ftc.gov/newsevents/blogs/business-blog/2019/04/bogus-celebritytestimonials-phony-formats-donts-advertisers
Chapter 11. Lesley Fair, It’s Unwise to Incentivize Positive Skewed Reviews, Federal Trade Commission (April 3, 2019), https://www.ftc.gov/news-events/blogs/business-blog/2019/04/its-unwiseincentivize-positive-skewed-reviews
Chapter 12. The FTC’s Endorsement Guides: What People Are Asking, Federal Trade Commission (September 2017), https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
Chapter 13. Davis & Gilbert LLP, Advertising, Marketing & Promotions Alerts
Chapter 14. Complaint, In the Matter of Creaxion Corporation, Federal Trade Commission, Docket No. C-4668 (January 31, 2019)
Chapter 15. Decision and Order, In the Matter of Creaxion Corporation, Federal Trade Commission, Docket No. C-4668 (January 31, 2019)
Chapter 16. Chapter 892, Senate Bill No. 1001 (September 28, 2018)
Chapter 17. Complaint for Civil Penalties, United States v. Musical.ly, No. 2:19-cv-1439 (C.D. Cal. 2019)
Chapter 18. Proposed Stipulated Order, United States v. Musical.ly, No. 2:19-cv-1439 (C.D. Cal. 2019)
Chapter 19. Davis & Gilbert LLP, Advertising, Marketing & Promotions Alerts
Chapter 20. Complying with COPPA: Frequently Asked Questions, Federal Trade Commission (March 20, 2015), https://www.ftc.gov/tips-advice/business-center/guidance/complying-coppa-frequently-asked-questions
Chapter 21. Children’s Online Privacy Protection Rule: A Six-Step Compliance Plan for Your Business, Federal Trade Commission (June 2017), https://www.ftc.gov/tipsadvice/business-center/guidance/childrens-onlineprivacy-protection-rule-six-step-compliance
Chapter 22. Davis & Gilbert LLP, Advertising, Marketing & Promotions Alert, FTC Plans Workshop on ‘Loot Boxes’ (April 2019)
Chapter 23. Davis & Gilbert LLP, Digital Media, Technology & Privacy Alerts
Chapter 24. Ethics Best Practices for Advertising Lawyers
Index
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