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The Future of AdTech Law

Speaker(s): Alexander Dryer, Brian Nixon, Emily Garber, Eva Pulliam, Gayle Taylor, Monique N. Bhargava, Romy Horn, Sherin Vollmuth
Recorded on: Oct. 1, 2020
PLI Program #: 278864

Brian Nixon’s practice spans advertising, technology, emerging media and privacy, with particular focus on clients implementing targeted advertising strategies and other data-driven marketing initiatives across various media channels. He provides forward-thinking counsel to clients ranging from startups (including social media platforms and emerging media ventures) to Fortune 500 companies.

He advises organizations of all sizes on data optimization, mobile commerce, Telephone Consumer Protection Act compliance, online behavioral advertising, privacy issues, mobile apps, software development, advertising service agreements and content license agreements. Brian works with clients from a range of industries, including automotive, financial services, entertainment, media companies, online retailers, consumer products companies, fashion technology, new media ventures, sports leagues, and advertising and promotions agencies.

Brian has handled all aspects of drafting and negotiating agreements in marketing, merchandising, publishing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media.

Prior to beginning his legal career, Brian worked as a technology consultant specializing in the development and implementation of e-business solutions for international companies. His clients value his technical knowledge and understanding of their business.

Brian has been named in The Legal 500 US for his notable work in the marketing and advertising industries. He is a frequent speaker at industry events in the marketing, advertising, privacy and technology sectors. 

Emily Garber leads Google’s Display Media Legal team, which advises product teams on all aspects of display advertising, including web, app, and YouTube ads.  She specializes in issues including political advertising, ad fraud, and ad personalization.  During her six years at Google, she’s counseled products such as AdSense, Gmail ads, and the Google Display Network, and has worked on Google’s election ad transparency program, new policies to protect users from disinformation, and industry collaborations to take down malicious botnets.  Before joining Google, she previously worked at BlackBerry and the ACLU of Oregon.

Monique N. Bhargava advises brands, advertising agencies, media and technology companies in all aspects of their business, including data privacy and security, digital media, sponsorships, content and IP licensing, and advertising/marketing matters. She also focuses on the convergence of advertising and emerging technology, helping clients navigate unique issues in new media, mobile marketing, social media, AdTech and user-generated content. 

Nikki’s clients span a wide array of industries, including food and beverage, retail, automotive, consumer packaged goods, restaurants, pharmaceuticals and OTC, financial services, advertising, media (including broadcast, print, and digital), technology and sports. 

Armed with practical and business-minded solutions, Nikki works with clients to achieve their goals while managing legal risks in the following areas:

  • Data Privacy and Security: Domestic and international compliance (CCPA, GDPR), cross-border transfers, online behavioral advertising, use and monetization of “big data”, mobile privacy, cross-device data collection and use, and data breach preparedness and response. 
  • Technology and E-Commerce: Website and mobile development, including transactional agreements, software and platform licensing, end-user license agreements, and other consumer facing policies. She also advises clients on E-Commerce strategies, including vendor and payment provider agreements, product quality and safety matters, and marketing integrations. 
  • Advertising: Claim substantiation, advertising and rights clearance, state and federal regulation, intellectual property issues (copyright, trademark, rights of privacy and publicity), agency/client contracts, media and adtech agreements, content licensing, talent and production contracts, social media, union issues, children’s advertising, network clearance, and sponsorships. 
  • Trademark, Domain Name, and Brand Protection: Trademark clearance for branding and advertising purposes, domain name and gTLD management and enforcement, asset licensing and protection strategies, as well as trademark portfolio management and enforcement. 

Romy Horn is General Counsel at W2O Group, a healthcare-focused, analytics driven, marketing communications agency.  She currently leads the agency’s Legal and Business Affairs team and works hand in hand with the entire infrastructure group on a daily basis.  Romy is fluent in global operations US, EMEA, and APAC with a heavy strength focus in IP, Digital and integration across OpCo practices and departments. She leads the company’s legal strategy and execution which includes the responsibility to oversee M&A, streamline services, and improve relations with procurement departments to better meet client needs.

Prior to joining W2O, Romy was General Counsel at 360i for 7 years where she closely partnered with the Senior Leadership team to deliver a strong mix of risk prevention and protection and bring a true Value add across the network.  Romy has over 14 years of litigation and arbitration experience and a broad knowledge of the key intricate legal issues that surface in an evolving digital arena. She has shared her knowledge and experience at many legal conferences including, NYSBA on Native Advertising, ACI’s Annual Summit on Digital Advertising Compliance and Corporate Counsel’s Annual IP Trademark, Copyright & Licensing Counsel Forum.

Romy is a Brooklyn resident, graduate of Adelphi University (BA History and Dance) along with a J.D. from St. John’s University School of Law.  She spends her limited free time with infuriating multi-piece puzzles and has cultivated strong but well-informed opinions on the best Chinese noodles in NYC.


Sherin M. Vollmuth is Senior Counsel in the Data Protection Office of the SAP Group at SAP, the market leader in enterprise application software that uses machine learning, Internet of Things (IoT), and advanced analytics technologies to help turn customers’ businesses into intelligent enterprises.

Sherin advises on a range of global issues including domestic and international compliance, data breach incident and response, company-wide guidelines for key topics such as privacy policies and data subject rights, and internal trainings and creation of privacy-related resources to clients within the SAP Group.  She also serves as the primary implementation lead for the SAP Group on the California Consumer Privacy Act and counsels on steps required to ensure compliance.

Before SAP, Sherin worked at Sony Computer Entertainment America LLC in the Technology Transactions Group, where she focused on IP transactions including licensing and development agreements.  

She received a B.S., cum laude, in Cognitive Science at the University of California, San Diego in 2005, where she was elected to Phi Beta Kappa, and a J.D. from Santa Clara University in 2009, where she served as Symposium Editor for the Santa Clara Computer & High Technology Law Journal.  Ms. Vollmuth also served as a law clerk to Justice Patricia Bamattre-Manoukian of the California Court of Appeal, Sixth Appellate District in 2009.

Sherin is a licensed attorney in California and a Certified Information Privacy Professional (CIPP/US).

Zander Dryer is an associate product counsel at Google, where he advises the company’s mobile display advertising business. He works with product, engineering, and sales teams to address legal and regulatory issues from the initial stages of product development through launch. Before joining Google, Zander was an associate at Keker, Van Nest & Peters and a law clerk for the Hon. Michael Boudin of the U.S. Court of Appeals for the First Circuit. Prior to law school, Zander was a writer and editor and a member of the editorial staff of The New Yorker. He holds a JD from Harvard Law School and a BA from Yale College.

Eva is a Partner at Arent Fox LLP and concentrates her practice on brand protection: protecting data, brand image, and brand names.

Eva specifically provides brand protection legal guidance in the areas of data privacy, advertising and marketing, and trademark.

In the privacy space, Eva counsels clients around data collection, use, and transfer, as well as the development of appropriate internal and external-facing policies to govern such practices. For example, she monitors developing laws in the data privacy space such as the California Consumer Privacy Act, and works frequently with issues involving cross border data transfers and international data privacy law compliance as well as advising clients in the event of a data security breach.

As a member of the advertising team, Eva ensures that she understands the ins and outs of client brands and brand image. She reviews advertising materials and advises clients on federal and state laws, including unfair and deceptive trade practice regulations enforced by the Federal Trade Commission (FTC) as well as FTC guidance related to green marketing, e-mail marketing, and telemarketing. Some of Eva’s notable experience is in the area of online gaming and lottery regulations. Eva also has experience drafting and reviewing promotion rules for contests and sweepstakes, as well as assisting clients with prize fulfillment and other aspects of client promotions.

Eva’s work in the intellectual property group includes policing, clearing, registering, and enforcing clients’ trademarks. She also handles various matters, including domain name issues and infringements.

Previous Work:

Eva served as a judicial intern for the Honorable Reggie B. Walton, US District Court for the District of Columbia. She also served as a law clerk for the US Attorney’s Office for the District of Columbia.

Publications, Presentations & Recognitions:

Eva has been recognized as a “Next Generation Leader” in The Recorder ’s Women Leaders in Tech Law from a pool of over 200 nominees for her extensive work in the tech industry.

Eva regularly presents on advertising, intellectual property, and privacy. Her recent presentations have spanned topics such as the European General Data Protection Regulation, online gambling, and social media influencers.