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California Consumer Privacy Act Annotated

 
Author(s): Scott Pink
Practice Area: Corporate & Securities, Employment, Intellectual Property, Privacy & Cybersecurity, Tax
Date: Jun 2020 i Other versions can be found in the Related Items tab.
ISBN: 9781402435744
PLI Item #: 295601

Covering the California Consumer Privacy Act (CCPA), the first law of its kind in the United States providing consumer privacy protections, California Consumer Privacy Act Annotated provides an extensive and organized analysis of the CCPA into concrete practical components. This structured guide equips businesses and practitioners with the tools they need to understand the data they collect and how that data is used, disclosed, and stored, and then develop the framework, policies, and procedures to meet the CCPA notice requirements and to respond to data subject requests. This timely book takes into account the final text of pro­posed regulations the Attorney General submitted to the California Office of Administrative Law on June 1, 2020. With incisive discussion, practice tips, and sample forms, practitioners have the advice they need through each requirement of the CCPA, including in:

  • Determining whether an entity meets certain size and scope thresholds to be subject to the CCPA
  • Evaluating whether personal information collected from consumers, households, and devices is protected under the CCPA or whether an exemption applies
  • Understanding the considerations surrounding the sale of personal information by a business to a third party
  • Drafting sound notices at collection and privacy policies
  • Understanding the rights the CCPA grants to consumers regarding their personal information, as well as the different exceptions and limitations to these rights, in setting up processes and procedures for compliance
  • Building an infrastructure and creating procedures for managing and responding to consumer requests under the CCPA
  • Evaluating security requirements and practices in light of the new private right of action in which consumers can seek actual damages and statutory damages for a personal information security breach that is the result of a business’s failure to use reasonable security
Providing crucial insight into the complex regulatory considerations of the CCPA, California Consumer Privacy Act Annotated is a valuable resource for businesses and practitioners.
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Scott Pink, a former general counsel for a major media company, brings an insider’s perspective to his broad-based practice. It’s what’s made him the lead outside advertising and marketing counsel to several well-known brands, and a sought-after resource on intellectual property, privacy and cybersecurity issues.

He advises technology, media, entertainment and a variety of consumer product and franchise companies on issues of intellectual property counseling; social media law; cybersecurity and privacy; and advertising, marketing, and promotions law.

Scott had led many privacy and security compliance initiatives worldwide for clients, including GDPR compliance, HIPAA compliance audits, compliance with financial security regulations (NYDFS) and security audits for cryptocurrency and blockchain companies. He is a thought leader on GDPR issues, having published articles in Cybersecurity Law Report and speaking at conferences hosted by the International Association of Privacy Professional.

Scott also has extensive experience in technology related transactions and other legal issues in the life science field. He has represented cutting edge life science, biotech and nutritional supplement companies on privacy and security policies and issues, product development agreements, tech transfer agreements with Universities, agreements with health care providers, collaboration agreements, patent licenses, marketing agreements, materials transfer agreements, manufacturing agreements,  marketing agreements and marketing compliance.