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Advertisers’ Global Response to the Environmental Crisis - How Does the Legal and Regulatory Framework Around the World Impact Green Marketing?


Speaker(s): Donata Cordone, Joseph J. Lewczak, Juan Carlos Uribe, Kelly Harris, Michel Béjot
Recorded on: Jul. 15, 2020
PLI Program #: 303582

Mr. Béjot is a partner with the Paris law firm of Bernard Hertz Béjot, and head of the firm's intellectual property practice group (trademark, copyright, advertising and promotions, software licensing and distribution, internet and electronic commerce, data protection).

In addition to his work in that field, Mr. Béjot conducts a wide-ranging commercial and corporate practice for clients doing business in Europe, and in particular for American companies investing in France (mergers, finance, distribution and information technology issues).

Mr. Béjot received a doctorate degree from the University of Dijon, a business degree from the I.A.E., he also attended the Max Planck Institut, in Hamburg in 1972-73 and the New York University Law School, graduating in 1976.

Mr. Béjot is a member of the Paris Bar. He is on the Board of Directors of the European American Chamber of Commerce (France), representative of France for the Global Advertising Lawyers Alliance, a member of the Autorité de Régulation Professionnelle de la Publicité, a member of the International Technology Law Association and a member of the International Trademark Association.

Mr. Béjot is the author of a number of articles and contributions on advertising, marketing and internet law, as well as a frequent speaker on these topics.

Mr. Béjot is fluent in French, English and German.


Joseph Lewczak is a partner in the Advertising, Marketing & Promotions; Entertainment, Media & Sports and Intellectual Property Practice Groups of Davis & Gilbert, and one of the country’s leading experts in advertising, marketing and promotions laws. He has extensive experience in representing a wide range of advertising and promotions agencies, advertisers and media companies on a broad array of issues relating to advertising, promotions, social media, native advertising and intellectual property. He is the founder and lead guitarist for the firm’s rock band, Generator Honey, two-time winner of the Advertising Week Battle of the Ad Bands. 

Mr. Lewczak has been recognized as a leading lawyer for advertising law by Chambers USA: America’s Leading Lawyers for Business for nine consecutive years (2008-2016).The Legal 500 United States directory has also recognized him for eight consecutive years (2009-2016) in the area of advertising and marketing. In addition, Mr. Lewczak has been recognized by The Best Lawyers in America in advertising law (2011-2017) and in media law (2017) and was named the 2017 Media Law “Lawyer of the Year” in New York City. He was also selected as a Super Lawyer by New York Metro Super Lawyers (2013-2015).

Mr. Lewczak takes a practical approach to advising his clients, always ensuring that deals are completed as quickly and efficiently as possible while limiting accompanying risk exposure. His extremely broad knowledge base and his expertise are invaluable in helping clients navigate the converging landscape of traditional, digital, social and mobile media. His considerable experience includes advising on all aspects of legal compliance on advertising and promotions issues, and he frequently helps his clients create successful and legally compliant complex games of chance and skill. He is an expert in drafting and negotiating a wide array of agreements including talent agreements, all manner of licensing agreements, and media buying and traditional agency services agreements. 

Mr. Lewczak is a frequent public speaker on advertising, marketing, promotions and social media issues, and he has written extensively on these topics.

Mr. Lewczak served as an adjunct professor at New York Law School, where he taught advertising, marketing and promotions law. Prior to joining Davis & Gilbert, he was the director of legal affairs at EMI-Capitol Music Group North America and a corporate attorney at Willkie Farr & Gallagher LLP.


Juan Carlos Uribe runs the departments of Intellectual Property and Contracts of the firm.

EDUCATION

Colegio Mayor de Nuestra Señora del Rosario, Lawyer, 1987. Master in International Commercial Law, Kent University at Canterbury, England, 1989. Author (LL.M): “La protección de secretos industriales e información confidencial” (Protection of Industrial Secrets and Confidential Information), 1989. University of Pennsylvania, Philadelphia, Master in Intellectual Property and Entertainment Industries (LL.M.), 1990.

PROFESSIONAL EXPERIENCE

Price Waterhouse, Assistant Attorney of the Tax Department, 1986-1987.

Cavelier Abogados, Director of the Department of Intellectual Property, 1990-1993.

Vernot Abogados, Founder, Partner and Director of the Department of Intellectual Property, 1993-1995.

Professor of Intellectual Property of the Universidad Politécnico Grancolombiano.

Member of the Copyright Society of the U.S.A.

Member of the American Intellectual Property Law Association (AIPLA).

Member of the Colombian Center for Copyright (CECOLDA).

Member of the International Bar Association (IBA).

Member of the Licensing Executive Society (LES Colombia/Ecuador/Perú).


Donata lends her expertise in support of Italian and foreign clients both in court proceedings and extrajudicial settings, in particular in matter of advertisement, prize contests, consumer protection, unfair commercial practices, copyrights, cinema and audiovisual products, brands, domain names, unfair competition, Internet and new technologies, e-commerce.

Prior to joining Portolano Cavallo, Donata worked at the Law Offices of Gianni, Origoni, Grippo, Cappelli & Partners from 2007 to 2017, dealing with Intellectual Property and Information Technology matters.

Donata was awarded her Law Degree by the Luigi Bocconi University in 2005, defending her dissertation on Intellectual Property titled “The Italian Translation of Creative Commons Licenses”.

In 2007, she earned her Master’s Degree in Jurisprudence from the Luigi Bocconi University, defending her dissertation on Antitrust laws titled “The Proposed Reform of Article 82 of the ECC Treaty: Discount Practices”, which received the score of 110/110 cum laude.


Kelly Harris is a marketing, advertising, and product regulatory lawyer. She gives practical, timely, and business-focused advice to her market-leading retailer, manufacturer, and distributor clients, addressing their broad and evolving challenges and concerns. She has legal expertise in areas such as deceptive marketing practices, consumer protection, e-commerce, privacy, anti-spam, competition/anti-trust, and trademark and copyright. Many of her clients are in regulated industries, including cosmetics, natural health products, food, beverage, alcohol, cannabis, medical devices, children’s products, electronics, and radio spectrum products. Kelly is listed with The Best Lawyers in Canada for Advertising and Marketing Law, and is a past Chair and Vice-Chair of the Marketing Practices Committee of the Canadian Bar Association’s Competition Law Section.