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Technology and Entertainment Convergence 2013: Hot Business and Legal Issues in "Technotainment"
Cydney A. Tune
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Table of Contents
Table of Contents
Chapter 1. Safeguarding Brand Reputation When Engaging in Social Media
Chapter 2. Edwards Wildman Newsstand: Trade Group Releases Updated Guide to Social Media Marketing While Government Agencies Continue to Address Social Media Policy Issues, August 2012
Chapter 3. Edwards Wildman Newsstand: SEC Issues Guidance on the Use of Social Media to Disseminate Company Announcements, April 2013
Chapter 4. Edwards Wildman Digilaw Blog: Trench Coat Photo Use by Brand Results in Trench Warfare—Celebrity Appropriation in Social Media Marketing, August 10, 2012
Chapter 5. Edwards Wildman Newsstand: The Size of Your Ad Doesn’t Matter: The FTC Provides Updated Guidance to Online and Mobile Advertisers in its Revised .com Disclosures Guidance Document, March 13, 2013
Chapter 6. Growing Promotional Use of Social Media in the Government’s Crosshairs: The New FTC Guidelines
Chapter 7. Royalties in the Age of the Internet
Chapter 8. Privacy Challenges in the World of Smart Phones and Mobile Apps, July 12, 2013
Chapter 9. Going Mobile: Key Issues in Distributing Mobile Apps
Chapter 10. Going Mobile: Key Issues in Developing Mobile Apps, July 1, 2013
Chapter 11. The Rubber Meets the Road: Get Ahead of the Curve in Handling Emerging Marketing Techniques, July 2013
Chapter 12. Gamblification: An Overview of Legal Issues with Gambling in Social Games and Social Media
Chapter 13. Cutting-Edge Developments in Technotainment Litigation, June 28, 2013
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