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Advertising Law Institute 2014

Chair(s): Liisa M. Thomas, Holly A. Grochmal

Practice Area: Communications and telecommunications, Digital and mass media, Online and traditional advertising

Published: Oct 2014 i Other versions can be found in the Related Items tab.
ISBN: 9781402422928
PLI Item #: 47519
CHB Spine #: G1196

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Table of Contents
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Front Matter
Faculty Bios
Table of Contents
Chapter 1. Federal Trade Commission Advertising Enforcement (December 1, 2013)
Chapter 2. Yordy v. Plimus, Inc., 2014 WL 1466608 (N.D. Cal.) (April 15, 2014)
Chapter 3. In re Hydroxycut Marketing and Sales Practice Litigation, 801 F.Supp.2d 993 (May 31, 2011)
Chapter 4. In re Jamster Marketing Litigation, 2009 WL 1456632 (S.D.Cal.) (May 22, 2009)
Chapter 5. Online and Mobile Promotions 101: Don’t Strike Out! Know the Rules Before You Play the Promotions Game (September 2014) (PowerPoint slides)
Chapter 6. Online and Mobile Promotions
Chapter 7. Have I Got a Deal For You: Structuring Rebates, Coupons and Other Pricing Offers
Chapter 8. Self-Regulatory Program for Children’s Advertising
Chapter 9. Time Inc., Case #5693 (March 3, 2014)
Chapter 10. Outfit 7, Case #5685 (February 18, 2014)
Chapter 11. Skechers USA, Case #5676 (January 15, 2014)
Chapter 12. Blistex, Inc., Case #5632 (September 13, 2013)
Chapter 13. Discovery Girls Magazine, Case #5625 (August 30, 2013)
Chapter 14. LaRose Industries, LLC, Case #5572 (April 10, 2013)
Chapter 15. Assorted Alerts: Special Issues in Cause-Related Marketing
Chapter 16. “Green Goes Global”, Advertising Compliance Service, Vol. XXXIV, Issue 10 (May 19, 2014)
Chapter 17. Advertising in Regulated Industries (July 24, 2014)
Chapter 18. Music Licensing for Marketing: A Worry List
Chapter 19. What’s New in Mobile, Online Behavioral Advertising and Tracking?
Chapter 20. Social Media and Infringement
Chapter 21. Illinois Attorney Ethics Rules: Selected Excerpts (August 1, 1990)
Chapter 22. California Rules of Professional Conduct
Chapter 23. FTC Policy Statement on Deception: Appended to Cliffdale Associates, Inc., 103 F.T.C. 110, 174 (October 14, 1983)
Index

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