Social Media and the Law helps you understand the legal environment and mitigate the risks of using social media platforms.
In Social Media and the Law you’ll learn:
- The privacy issues presented by social networking sites and what steps users can take to maintain their privacy and limit unwanted third-party access to personal information
- What copyright issues are raised in the ever-developing social media world, such as who owns and who can use user-generated content and data scrapping
- The opportunities, and trademark risks, of promoting your brand through social media
- Best practices for social media communication to avoid defamation and other tort liability
- The unique employment and workplace issues that are raised by and through the use of social media, both by employees and human resources departments
- How the basic rules of disclosure in advertising apply to advertisements appearing in social media, including a full discussion of the Federal Trade Commission’s 2000 guidance and 2012 update project on those guidelines
- How social media activity can result in criminal charges and be used as evidence or alibi in criminal proceedings
- How social media can and should be considered when creating a civil litigation discovery plan
In a separate chapter on regulated industries, Social Media and the Law discusses the unique issues faced by publicly traded companies • financial services • broker-dealers • health care providers • and pharmaceutical manufacturers.
Essential reading at a time when the legal issues are still evolving, Social Media and the Law minimizes the risk of litigation and other issues while maximizing your comfort level when using the many powerful tools available through social media platforms.