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Social Media Marketing on a Global Basis 2014


Speaker(s): Catherine Bate, Christopher R. Chase, Danie Strachan, Dominik Eickemeier, Fabio Pereira
Recorded on: Jul. 16, 2014
PLI Program #: 58142

Catherine Bate joined Ad Standards in 2019 as the Chief Legal & Policy Officer. She is a recognized leader in the field of marketing, advertising and consumer product regulatory law in Canada. Previously, Catherine chaired the marketing and advertising law groups of two national law firms.  While in private practice, Catherine advised clients on issues ranging from consumer marketing and advertising strategies, promotions and sweepstakes, and data privacy practices. She also advised clients on consumer protection matters, product claims, labeling compliance, and navigating the rules around specially regulated products. Catherine holds a J.D. from the University of Toronto and is a member of the Canadian Bar Association.

Education

  • J.D., University of Toronto, 2001
  • B.A., University of Toronto, 1998

Professional Achievements

  • Best Lawyers in Canada, Advertising and Marketing
  • Canadian Legal Lexpert® Directory, Marketing, Advertising and Regulatory Law
  • The Lexpert®/American Lawyer Guide to the Leading 500 Lawyers in Canada (Advertising & Marketing Law – Toronto)
  • Lawyer of the Year, Best Lawyers in Canada, Advertising and Marketing, 2012, 2018 
  • Lexpert® Rising Stars Canada's Leading Lawyers Under 40 - 2012
  • Chambers Canada, Advertising, Marketing and Data Protection


Christopher R. Chase is a partner at Frankfurt Kurnit where he practices intellectual property, advertising, sports, and entertainment law.

He counsels entities and individuals in the advertising and entertainment industries on all aspects of their businesses, including rights clearance (such as copyright, trademark, and rights of publicity), regulatory matters, and risk assessment. He structures and negotiates creative services agreements, commercial production agreements, brand and celebrity licensing agreements, sponsorship and event promotion agreements, celebrity talent and on-camera agreements, content distribution agreements, media agreements, and content releases and licenses. He also counsels clients regarding potential and actual litigations arising out of commercials, print advertisements, sweepstakes, contests, and other promotions, magazines, films, and television productions. Further, he has vast experience addressing music issues, including structuring and negotiating master use and sync licenses for commercials, video games, television productions, and films, music distribution agreements, artist/band services, appearance, and promotion agreements, and concert sponsorships.

Additionally, he works with numerous clients in the sports industry, including counseling major sports leagues on branded entertainment, intellectual property, and promotional matters; advising both sponsors and properties on the structure and negotiation of sponsorship and endorsement arrangements; counseling agency clients that activate sponsors’ marketing campaigns; advising major sports apparel, footwear and fitness companies on marketing campaigns and IP matters; and advising soccer players on transfer agreements. Mr. Chase has been quoted in Sports Business Journal, The New York Times, The Washington Post, USA Today, and The Associated Press on various legal issues and is a founder of the firm’s sports law group.

Mr. Chase’s practice also includes counseling entertainment, advertising, sports, media, and fashion industry clients on the clearance, selection, maintenance, and enforcement of trademarks worldwide, as well as prosecuting trademark applications before the U.S. Patent and Trademark Office and participating in actions before the Trademark Trial and Appeal Board.

Mr. Chase is a member of the Entertainment, Arts and Sports Law Section of the New York State Bar Association, the Sports Lawyers Association, the International Trademark Association, and the Copyright Society of the U.S.A. Prior to joining Frankfurt Kurnit, Mr. Chase was a litigation associate at Clifford Chance Rogers & Wells LLP.


Danie Strachan specialises in corporate and commercial law, consumer protection, data protection, franchising and intellectual property commercialisation. He is a member of the Law Society of the Northern Provinces and a fellow of the South African Institute of Intellectual Property Law. He is also a qualified trade mark practitioner. Danie holds an LLB degree (cum laude) (University of Pretoria).