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Hot Topics in Advertising Law 2015


Speaker(s): Annie M. Ugurlayan, Ashima A. Dayal, Catherine Bate, Christine L. DeLorme, Daniƫl Haije, Elizabeth Cox, Ellie Boragine, Howard L. Dorfman, Jeffrey A. Greenbaum, Jillian Petrera, Marc S. Roth, Mark Bisard, Nancy Dowling, Paul R. Tremblay, Randi W. Singer, Ricardo Alberto Antequera, Shalom C. Stephens, Stefanie Isser Goldblatt, Suemyra A. Shah, Tsan Abrahamson, Zev Parnass
Recorded on: Jun. 3, 2015
PLI Program #: 59289

Mark is American Express' "cyberlawyer."  He leads the Cyberlaw Unit in its support of the company's wide-ranging and constantly evolving internet law needs including those involving social media, mobile, the web, emerging technologies, e-contracting, SEO, affiliate marketing, key digital partnerships, and much more. 

Mark has been instrumental in the Company’s digital transformation, shepherding the Company through many innovative company and industry firsts.  He helped the company launch its first mobile apps, draft its first social media policy, navigate multiple website overhauls, and create the Company’s first fan pages, handles, pins, hang outs, blogs, groups and tweet chats.  He now continues to work with his innovative clients to achieve break through, but compliant, results.   Recently, he helped his clients launch an award-winning social commerce program allowing consumers to buy merchant goods on Twitter using only tweets.

Mark frequently speaks and provides training on these topics from the Alley to Valley.  He sits on Boards for the Word of Mouth Marketing Association, Legal Technology News’ Board of Advisors, and the Journal for Digital Marketing (UK).  He was recently awarded an “Effie” and the “Chairman’s Award for Innovation” for his work on social media initiatives at the company.

Before joining American Express in 2008, Mark worked for Thacher Proffitt & Wood LLP (NY, NY) and Jaffe Raitt Heuer & Weiss LLP (Detroit, MI) specializing in a wide range of general business, intellectual property, brand protection, technology, privacy, marketing, and internet law issues for small business and fortune 500 companies alike.   Mark was named Crain's Detroit top 40 Under 40 and received numerous community involvement awards and recognitions.

Prior to practicing law, Mark spent two years teaching at a small high school in rural Louisiana with the Teach for American program.  Mark now lives in Brooklyn with his wife Christie and their two sons.

Mark's first computer was a Commodore 64.


Primary Areas of Practice:   

Advertising; Regulatory/Compliance; Contracts; Alcohol Beverage

Law School:

Pace University School of Law   

Work History:

Marketing Counsel at Pernod Ricard for the past 3 years.  Prior to, I was an elementary special education teacher with the New York City Department of Education.

Professional Memberships: 

Association of Corporate Counsel


Ashima A. Dayal is a partner in the Advertising, Marketing & Promotions Practice Group of Davis & Gilbert. Ms. Dayal is also a member of the firm’s Diversity Committee. Her practice concentrates on advising the firm’s advertising and media clients on all aspects of copyright, trademark, right of publicity, and defamation law. Additionally, she has considerable experience resolving complex issues and disputes raising false advertising, unfair competition, misappropriation of idea, e-commerce and contract concerns, and regularly participates in litigation and other adversarial proceedings related to these areas of law. Ms. Dayal has argued before the U.S. Patent and Trademark Office, the Second Circuit Court of Appeals and the Southern District of New York. Ms. Dayal also counsels clients on entertainment union and guild issues.

Ms. Dayal negotiates, drafts and reviews a wide array of agreements on both the advertiser and advertising agency sides, including licenses for use of entertainment, fine art and literary materials, production agreements, talent agreements, sponsorship agreements, agency/client agreements and contracts in the new media field. Ms. Dayal has been recognized by The Legal 500 U.S. in the area of intellectual property: copyright (2014-2015). She has also been recognized in Media Law International’s 2016 and 2015 rankings for her work in the area of media law. She is a regular speaker on intellectual property and marketing law issues and has lectured at the Fordham Law School, Fashion Institute of Technology and Laboratory Institute of Merchandising (LIM College) among others.

Attorney Advertising :: Prior results do not guarantee a similar outcome.


Catherine Bate is a Partner in Miller Thomson’s Toronto office, focusing her practice on marketing, advertising and consumer product regulatory matters.

She provides business-focused and experienced advice in respect to promotional and advertising activities in all media, including: promotional contests, games and sweepstakes, related privacy matters (including CASL/anti-spam compliance), compliance with consumer protection legislation, marketing and advertising-related agreements, and packaging and labelling requirements.

She also assists clients who require pre-clearance for their ads by Advertising Standards Canada (including, in particular, ads for food, cosmetics and alcoholic beverages), and advises clients in defending or pursuing advertising challenges. Her expertise also includes consumer product safety and, when necessary, recalls.

Cathy works with companies in all industry sectors, including consumer packaged goods companies, retailers, advertising agencies, direct sellers and Internet marketers, whether based in Canada, the United States, or abroad.

She is actively involved in self-regulatory and new legislative developments that affect the marketing and advertising sector. Cathy previously served as Chair of the Consumer Law Sub-committee of the Ontario Bar Association’s Business Law Section, and Chair of the Marketing Practices Sub-committee of the Canadian Bar Association’s Competition Law Section.

Cathy is a leading lawyer in the area of Advertising and Marketing, recognized in the 2013 and 2014 editions of Best Lawyers in Canada (Woodward/White), who also named her 2012 Lawyer of the Year in her area of practice. She has also been listed in the Canadian Legal Lexpert® Directory and the Lexpert® / American Lawyer Guide to the Leading 500 Lawyers in Canada.

Education

  • J.D., University of Toronto, 2001
  • B.A., University of Toronto, 1998

Professional Achievements

  • Best Lawyers in Canada, Advertising and Marketing
  • Canadian Legal Lexpert® Directory, Marketing, Advertising and Regulatory Law
  • The Lexpert®/American Lawyer Guide to the Leading 500 Lawyers in Canada (Advertising & Marketing Law – Toronto)
  • Lawyer of the Year, Best Lawyers in Canada, Advertising and Marketing, 2012
  • Lexpert® Rising Stars Canada's Leading Lawyers Under 40 - 2012
  • Chambers Canada, Advertising, Marketing and Data Protection


Christine Lee DeLorme is an attorney advisor to FTC Commissioner Terrell McSweeny.  She advises the Commissioner on a variety of consumer protection issues, including advertising, privacy, and financial fraud.  Ms. DeLorme has previously served as an attorney advisor to former FTC Chairman Jon Leibowitz, and as an attorney in the FTC Division of Advertising Practices, where her work focused on health-related advertising claims for foods and dietary supplements.

Before joining the FTC in 2004, Ms. DeLorme was a trial attorney with the National Criminal Enforcement Section of the U.S. Department of Justice Antitrust Division.

Ms. DeLorme received an A.B. in History and a B.S. in Biology from Stanford University in 1996 and a J.D. from Harvard Law School in 2000.


Howard L. Dorfman) is Founder of H.L. Dorfman Pharmaceutical Consulting which provides compliance, regulatory and risk management consulting services to pharmaceutical and biotech companies. Previously, Mr. Dorfman has served in various senior capacities in national and international companies in the health sector.Mr. Dorfman has served as Vice President and General Counsel at Ferring Pharmaceuticals, Inc. in Parsippany, New Jersey where he was responsible for all legal matters relating to the U.S. affiliate of a Swiss-based global pharmaceutical and biotech company. Previously, he servedas a Counsel in the Life Sciences group at Ropes & Gray LLP in New

York, where he focused his practice on the pharmaceutical, medical device, and biotech industries. Mr. Dorfman’s areas of expertise include FDA regulatory law, fraud and abuse, compliance programs, risk management processes, mergers and acquisitions, corporate governance and licensing, and product liability. Prior to his time at Ropes & Gray, he was chief legal officer of the pharmaceutical division of Bayer Healthcare LLC, where he was responsible for legal oversight relating to the commercial, regulatory, and compliance activities of the company’s pharmaceutical operations. Before joining Bayer, he worked at Bristol-Myers Squibb (BMS). First, as Counsel for litigation, he oversaw and directed nationwide mass tort litigation involving hormones, antibiotic (tetracycline), and medical device (silicone implant) products. Later, he became Counsel to the company’s U.S. Medicines Group, where he was responsible for the legal functions relating to the two largest prescription pharmaceuticals in the Bristol-Myers cardiovascular franchise. Mr. Dorfman has knowledge of the PhRMA Code, Office of the Inspector General (OIG) compliance, and FDA-related legislation as well as federal and state fraud and abuse regulations and statutes. He established OIG compliance procedures at a major pharmaceutical company while counseling on Medicare, Medicaid, and other healthcare reimbursement matters. Liaising with international stakeholders, he has developed FDA risk management plans and global drug labeling protocols in accordance with U.S. regulatory standards. He has lectured and published articles on a range of product liability and FDA regulatory issues. Mr. Dorfman received his B.A. with honors from Yeshiva University and his J.D. from Brooklyn Law School.


Marc Roth works with clients to comply with state and federal laws and rules governing privacy, social media, sweepstakes, telemarketing, and advertising. He also counsels clients on transactional matters, and guides them through federal and state government investigations.

Previously chief compliance counsel for a Time Warner company and an FTC staff attorney, Marc draws upon decades of consumer advertising and marketing law experience when counseling clients. He frequently speaks and writes about privacy and telemarketing issues.

Marc drafts and amends online and offline privacy policies, and advises companies on how data may be collected, shared, and used in partner marketing arrangements. He also advises clients on laws governing data use and security. These include the Children’s Online Privacy Protection Act, the Gramm-Leach-Bliley Act, the Fair Credit Reporting Act, the Fair and Accurate Credit Transactions Act, the Video Privacy Protection Act, HIPAA, the CAN-SPAM Act, and the E.U. Data Protection Directive.

In the marketing arena, Marc counsels clients on how to develop and manage telemarketing programs that comply with the Telemarketing Sales Rule, the Telephone Consumer Protection Act, and applicable state laws. He also advises companies on how to develop and manage free trial, negative option, and continuity marketing programs in compliance with all applicable laws, regulations and credit card processing rules.

Additionally, Marc counsels clients preparing to conduct marketing campaigns through online social networks.


Paul R. Tremblay is a Clinical Professor of Law Boston College Law School.  From 2012-2015 he served as the school’s Associate Dean of Experiential Learning.  A member of the faculty since 1982, he teaches clinical courses at the Boston College Center for Experiential Learning as well as classroom courses in legal ethics and professional responsibility.  Prior to his appointment at Boston College Law School, Professor Tremblay was a Senior Attorney at the Legal Aid Foundation of Los Angeles and an instructor at UCLA School of Law.  He is a graduate of Boston College and UCLA School of Law.

Since 2008, Professor Tremblay has directed the Community Enterprise Clinic, a transactional clinical course at Boston College Law School.  In the Community Enterprise Clinic, students represent low- and moderate-income entrepreneurs, small businesses, nonprofits, and first-time home buyers.  The mission of the Community Enterprise Clinic is to support economic progress in under-resourced neighborhoods, and to offer a vibrant educational experience to students interested in business law, transactional work, and community economic development.

Before offering the transactional clinic, Professor Tremblay taught civil litigation and housing law clinics at the BC Legal Assistance Bureau.

Professor Tremblay has considerable interest in professional ethics, interdisciplinary collaboration, and legal services for the poor. He has been a member of the Boston Bar Association Ethics Committee since 1993, and he has served on the Executive Committee of the AALS Section on Professional Responsibility.  He has published in several scholarly journals on matters of professional ethics, including articles on lawyers’ obligations with questionably competent clients, on rationing legal services for the poor, and on a method of ethical decision making known as “casuistry.”  He is a co-author (with Alicia Alvarez of Michigan) of Introduction to Transactional Lawyering Practice (2013), and (with David Binder and Paul Bergman of UCLA, and Ian Weinstein of Fordham) of Lawyers as Counselors: A Client Centered Approach (3rd ed. 2012), both leading textbooks used in law school clinics.  His recent articles include Transactional Legal Services, Triage, and Access to Justice, 46 Wash. U. J. L. & Pol’y 11 (2015); Lawyers and the New Institutionalism, 9 U. St. Thomas L. J. 567 (2012) (with Judith A. McMorrow); Counseling Community Groups, 17 Clinical L. Rev. 389 (2010); Shadow Lawyering: Nonlawyer Practice Within Law Firms, 85 Ind. L.J. 653 (2009); and Public Health Legal Services: A New Vision, 15 Geo. J. on Poverty L. & Pol’y 729 (2008) (with Ellen Lawton, Randye Retkin, David I. Schulman & Megan Sandel, M.D.).

Professor Tremblay was the recipient of the 2008 Emil Slizewski Excellence in Teaching Award at the Boston College Law School commencement ceremonies.  He also received the 2004 Outstanding Advocate for Clinical Teachers Award from the Clinical Legal Education Association (CLEA), and the 2009 Community Commitment Award from the Waltham Alliance to Create Housing (WATCH).


Randi Singer is a litigation partner in Weil’s New York office and a member of the Firm’s Intellectual Property & Media practice and its Cybersecurity, Data Privacy & Information Management group.

Ms. Singer has been repeatedly recognized as a leading intellectual property and media & entertainment lawyer by legal industry publications, including The Legal 500 USChambers USA,World Trademark Review, Benchmark Litigation, Managing IP Magazine’s IP Stars, Law 360 and Super Lawyers. She has successfully represented and counseled clients on a wide variety of copyright and trademark matters involving both classic ownership and fair use issues, as well as evolving secondary liability issues arising from social media platforms. Her advertising, trademark, and state unfair trade practices cases have spanned a broad spectrum of consumer products and services, from over-the-counter drugs, razors, toothpaste, paint, food and cosmetics, to financial services, luxury goods and consumer electronics.

Ms. Singer has earned the Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Technologist (CIPT) credentials and regularly counsels clients in connection with privacy, cybersecurity, and social media issues in a wide variety of matters, including such high-profile transactions as Facebook’s acquisition of Whatsapp, Inc., Yahoo!’s acquisition of Tumblr, and Signet Jewelers Limited’s acquisition of Zale Corporation. In 2015, The National Law Journal recognized Ms. Singer as one of its inaugural “Trailblazers” nationwide for her cutting-edge work in the cybersecurity and data privacy area.

In addition to her active practice, Ms. Singer has taught a course on Trademarks and Unfair Competition Law as an adjunct professor at St. John’s University School of Law and is a popular speaker whose speaking engagements include panels and discussions concerning copyright, advertising, and other intellectual property issues for organizations such as the Copyright Society, the National Advertising Division, the Practising Law Institute, the American Conference Institute, and the New York State Bar Association Section on Intellectual Property. Other professional affiliations include the International Trademark Association (INTA), The International Association of Privacy Professionals (IAPP), the New York State Bar Association, the Private Advertising Litigation subcommittee of the ABA, and the Trademarks and Consumer Affairs Committees of the Association of the Bar of the City of New York.

Ms. Singer is a member of the global steering committee for Women@Weil, Weil’s women’s affinity group, the winner of Weil’s first-ever mentoring award, and an inductee into the YWCA’s Academy of Women Leaders. In addition to her work as the General Counsel for the Lang Lang International Music Foundation, her pro bono work includes litigation successes for the Hebrew Immigrant Aid Society and Sanctuary for Families, trademark and IP counseling for organizations such as The Joyful Heart Foundation and the Breast Cancer Research Foundation, as well as extensive legal support and counseling concerning ambush marketing for NYC2012, New York City’s bid for the 2012 Olympics.

Ms. Singer graduated magna cum laude from Harvard University. After receiving her J.D. from Columbia Law School, where she was a Harlan Fiske Stone Scholar, Ms. Singer clerked for the Honorable Richard Owen, US District Judge for the Southern District of New York.


Suemyra A. Shah is an associate in Manatt's Advertising, Marketing and Media practice and is based in the New York office. She advises clients in matters relating to advertising practices, intellectual property, rights of publicity, licensing, sweepstakes and promotions, endorsements and testimonials, privacy and social media. Ms. Shah reviews advertising campaigns and counsels clients on how to comply with complex federal and state regulatory requirements and intellectual property laws. She drafts and negotiates a wide variety of agreements, licenses, and releases, such as talent and brand ambassador agreements, sponsorship agreements, product placement agreements, service agreements, website terms and conditions and privacy policies.

Prior to joining Manatt, Ms. Shah was an associate at a New York City law firm. She has a broad background in transactional matters relating to intellectual property licensing, brand ambassador and talent endorsement deals, sweepstakes and promotions, agency-client agreements, content production and game development. Ms. Shah's experience also includes responding to regulatory inquiries and investigations involving state attorneys general and the Federal Trade Commission.

Prior to entering the practice of law, Ms. Shah worked in marketing with Current TV, formerly an American television channel, and the American Film Institute's Digital Content Lab, an R&D incubator for new forms of digital entertainment.


Tsan Abrahamson's practice focuses on strategic counseling in the areas of social media, sweepstakes, intellectual property, advertising, trademark clearance, trademark and copyright prosecution, licensing, and other business transactions.  She also manages the adverse proceedings practice at the U.S. Patent and Trademark Office Trademark Trial and Appeal Board.

Tsan has an extensive practice in the area of marketing promotions, including social media promotions, such as on Facebook and Twitter, gift card and gift certificate marketing, print and online sweepstakes, contests, give-aways, warranties, rebates, and coupon promotions.  She also advises on corresponding privacy issues related thereto.

Tsan's advertising practice includes working with regulatory agencies to comply with federal guidelines, including new FTC guidelines regarding affiliate marketing, CAN-SPAM. and the Deceptive Mail Prevention and Enforcement Act. She also advises on ad campaigns, including script review, storyboard clearance, and network media placement.

Tsan also has special expertise in children's marketing issues, including promotions and claim substantiation, COPPA compliance, and advertising to children in print and television media.  She has been a SuperLawyer since 2009, and is in Who’s Who Legal for her expertise in Internet and E-commerce matters.  She was inducted into the American Law Institute in 2007.

Tsan’s professional affiliations include the International Trademark Association, the Brand Activation Association, and the American Bar Association.  She is an adjunct professor of law at USF School of Law.

Prior to Cobalt LLP, Tsan was worldwide intellectual property and licensing counsel for LeapFrog Enterprises, Inc., She also practiced for 7 years with the San Francisco firm of Cooley Godward Kronish (formerly Cooley Godward), where she represented video game makers, online auction houses, pharmaceutical companies, and numerous other large companies. Tsan also spent 8 years as a chef.

Tsan completed her undergraduate work at Dartmouth College, and received both her JD and MBA from the UCLA School of Law and The Anderson Graduate School of Management, respectively. She is recognized by Strathmore's Who's Who for leadership and achievement in the law, and has been selected as a California Super Lawyer.


Zev Parnass is Vice President and Associate General Counsel at Publicis Re:Sources, where he serves as lead counsel for Publicis North America.  Mr. Parnass’ responsibilities include working on advertising, trademark, copyright, right of publicity and contract matters and overseeing litigation.

Prior to joining Publicis, Mr. Parnass worked in the Intellectual Property Group at Debevoise & Plimpton LLP.

Mr. Parnass received his J.D. from Columbia Law School, where he was a Harlan Fiske Stone Scholar and an Editor of the Columbia Journal of Transnational Law.  He received a B.A. in Neuroscience and Economics from Columbia, from which he graduated summa cum laude with Honors in Biological Sciences, and was elected to Phi Beta Kappa.

Mr. Parnass currently serves on the Trademarks & Unfair Competition Committee at the New York City Bar and served previously on committees at the International Trademark Association.


Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, marketing, branded entertainment, and intellectual property matters. Best Lawyers named him “Advertising Lawyer of the Year” in the New York metro area for 2015.

Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.

Mr. Greenbaum is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law.

He is also a Director of the Brand Activation Association (formerly, the PMA), and has also served as a member of the BAA’s Executive Committee. He is also a member of the BAA’s Government and Legal Affairs Committee. He was also Co-Chair of the 2007 PMA law conference.

Mr. Greenbaum has previously served as chair of the Committee on Consumer Affairs of the New York City Bar. For more than a decade, he has also chaired the New York City Bar’s annual “Hot Topics in Advertising” program. He has also served on the INTA Nontraditional Marks Committee and is a member of ASIPI.

Mr. Greenbaum is a frequent speaker on advertising issues. He has spoken at the Federal Trade Commission’s “Protecting Kids’ Privacy Online” workshop, the “FTC at 100” workshop, the FTC’s “Rebate Debate” workshop, and at the FTC’s “Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers” program. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the Brand Activation Association, the National Advertising Review Council, the Electronic Retailing Self-Regulation Program, the Electronic Retailing Association, INTA, the Intellectual Property Owners Association, the Association of Independent Commercial Producers, the American Intellectual Property Law Association, ASIPI, ALI/ABA, the Association of Corporate Counsel, the American Bar Association, the New York City Bar, the New York County Lawyers Association, the New York State Bar Association, the Washington State Bar Association, and others.

Mr. Greenbaum is a member of the Dean’s Advisory Council at the University of Michigan Law School. He has served as an adjunct faculty member at Parsons School of Design. He has also spoken at programs sponsored by Columbia University, New York University, New York Law School, Brandeis University, and University of Kansas.


Annie Ugurlayan is a Senior Staff Attorney at the National Advertising Division.  Since 2003, she has handled over 150 cases and has successfully argued appeals before the National Advertising Review Board.  Annie is also a frequent lecturer at conferences nationwide and abroad.

Annie is a published author (Functional Foods – An NAD Perspective, What’s In Store: The Newsletter of the Section of Antitrust Law’s Consumer Protection Committee, Privacy and Information Security Committee, and Private Advertising Litigation Committee, American Bar Association [Vol. 17, Issue 1, Spring 2012]; Advertising Self-Regulation – A Review of Cosmetics Claims and Natural/Organic Claims in Formulating, Packaging, and Marketing of Natural Cosmetic Products [September 2011]; co-author, Consumer Protection and Self-Regulation of Advertising, Consumer Protection Law Developments, American Bar Association [2009]; Obesity and the Carbohydrate Connection – The NAD’s Approach to Low Carb Claims, Consumer Protection Update, American Bar Association (Spring 2005); co-author, Self-Regulatory Techniques for Threading the Antitrust Needle, Antitrust, American Bar Association (Summer 2004); “Armenia: Privatization and Foreign Direct Investment in a Climate of Political and Economic Instability,” Loyola of Los Angeles International & Comparative Law Review, Volume 23, Issue 3 (2001)).  Prior to joining the NAD in 2003, Annie worked as a temporary attorney in the advertising law department at Davis & Gilbert LLP conducting insurance related research on long-term projects.  Annie was also an associate at O’Hare Parnagian, LLP where she worked on commercial and personal injury litigation as well as real estate transactions.

Annie is actively involved in various bar associations (Member, New York State Bar Association’s House of Delegates 2012-; Member, Information Technology Law Committee – 2012-; Former Chair, Consumer Affairs Committee of the New York City Bar Association – 2009-12; Member, Consumer Protection Committee, American Bar Association’s Antitrust Section).  She is also a member of the Board of Directors of the New York Women’s Bar Association Foundation and a Fellow of the American Bar Foundation.  She is fluent in French and Armenian and proficient in Romanian.  Annie is a graduate of Hamilton College (B.A., magna cum laude -- French and World Politics) and Hofstra University School of Law.


Daniel Haije was admitted to the bar in 2004. The reputable legal practice guide Chambers Europe (2013) recommends Daniel as a "rising star in IP, advertising and media law". He advises and litigates on advertising-related matters. In addition he focusses on intellectual property law, especially trademarks and trade names. Furthermore he provides discrete pre-publication or pre-broadcast advice to companies and individuals exposed to unwelcome press intrusion. Daniel always considers the PR-aspects of the case at hand, en regularly co-operates with PR-agencies so as to optimally protect the reputation and trademarks of his clients. Past and present clients are diverse and include celebrities, advertising agencies and multinational and national companies from a range of industry sectors (FMCG, entertainment, aviation, fashion, charity).

Daniel teaches advertising law to lawyers in a postgraduate program and lectures on portrait law at VU University Amsterdam. He is an active member of several professional associations, including the Dutch Advertising Law Association (VvRr) and the Benelux Trademark and Design Law Association (BMM). He is on the board of the Stichting Persprijs Jacques van Veen and the Stichting Entertainment Groep (STEG), and is a member of the Supervisory Council of the Dutch Association of Public Relations Consultancy Agencies (VPRA).


Elizabeth Cox is senior attorney with Hasbro, Inc., a branded play company headquartered in Pawtucket, Rhode Island.  As one of Hasbro’s “toy lawyers,” Liz provides comprehensive legal support to the global brand marketing team, from licensing to product development to advertising.  Before joining Hasbro, Liz served in-house with Neiman Marcus, supporting the luxury retailer’s  marketing,  IS, and ecommerce teams in such areas as technology licensing;  copyright and trademark, customer tracking and analytics (“Big Data”); and social media and mobile marketing.  Liz is a graduate of Boston College Law School and Northeastern University.


Ellie Boragine is Vice President and Chief Advertising Counsel at American Express, where she leads the legal team supporting the Global Advertising & Brand Management and Membership Marketing groups.  Ellie also serves as the subject matter expert on marketing and advertising law issues for the entire American Express business.  Her wide-ranging practice includes counseling her clients on campaign development and execution across all media, branded entertainment, sponsorships, social media, native advertising, consumer protection regulations, special offers, sweepstakes and promotions, and claim substantiation and disclosures.  Prior to joining American Express, Ellie was Advertising and Commercial Counsel at JetBlue Airways, supporting the company’s advertising efforts and negotiation of customer-facing partnerships.  Prior to her transition to in-house roles, Ellie was an associate in the Advertising, Marketing & Public Relations group at Frankfurt Kurnit Klein & Selz PC and in the Intellectual Property & Media group at Weil, Gotshal & Manges LLP.  She holds a B.A. and J.D. from Georgetown University.


Ms. Stephens joined Creative Zing Promotion Group as Advertising and Promotions counsel in 2007.  At Creative Zing, Ms. Stephens is responsible for counseling the business on all aspects of advertising, marketing and promotions issues for the agency’s clients.  Additionally, Ms. Stephens maintains her own private practice where she regularly counsels clients in the areas of advertising, marketing, sweepstakes and promotions and Internet law.  She counsels clients on compliance with federal and state regulatory requirements, especially those in connection with e-mail, sweepstakes, contests, games and other marketing activities.  She drafts and negotiates a wide variety of agreements, such as talent and sponsorship agreements, sweepstakes, contest and games official rules, website terms and conditions and privacy policies.  She also counsels clients on issues pertaining to state co-venturer laws and charitable sales promotions.

Ms. Stephens received her JD from New York Law School in 2006 and her BA in Russian and Eurasian Studies from Mt. Holyoke College in 1994.  Ms. Stephens was an associate in the Entertainment, Media and Technology group at Sheppard, Mullin, Richter & Hampton.  During law school, she worked as a paralegal in the Advertising, Marketing and Media group at Manatt Phelps and Phillips and Hall Dickler Kent Goldstein and Wood.  She was also the Business Editor of Media Law and Policy.  Ms. Stephens spent the first part of her career working as an account executive in advertising and sales promotion managing the accounts of several large package goods companies and media outlets.

Ms. Stephens is a member of the Promotion Marketing Association’s Legal Affairs Committee and was the editor of the Promotion Marketing Law, Seventh Edition book published by the Promotion Marketing Association. She is also a frequent speaker on the topic of Promotion Law at industry conferences.


Nancy Dowling is Vice President and General Counsel of  Danone  -- U.S. which includes the companies :  Stonyfield Farm, Inc.,  The Dannon Company,  Inc.,  Danone Waters of America, Inc ., Nutricia  North America, Inc. , Nurture,  Inc. and The Yofarm Company, Inc.  Ms. Dowling is based in White Plains, New York.  Ms. Dowling graduated with honors from the University of Chicago (A.B.) and the University of Florida School of Law (J.D.) Ms. Dowling has been managing risk and providing guidance to consumer goods companies as in-house counsel for over twenty years including at Procter & Gamble, Sears and World Kitchen.


Stefanie Isser Goldblatt is currently a Senior Litigation Counsel in the Consumer Financial Protection Bureau’s (CFPB) Office of Enforcement, Northeast Regional Office.

Prior to the CFPB, Stefanie was Special Counsel to the law firm of DeVore & DeMarco, a boutique firm where she represented individuals in criminal and regulatory investigations, conducted internal corporate investigations and advised and counseled clients on compliance with federal criminal and regulatory laws.  Prior to joining DeVore & DeMarco, Stefanie was an Assistant United States Attorney in the criminal divisions of both the Southern District of New York and the Central District of California.  While in the Southern District of New York, she investigated and tried a wide range of cases, including immigration fraud, bank fraud, credit card fraud, securities fraud and narcotics trafficking.  She was also a member of the Operation Uptick prosecution team, which involved the simultaneous arrests, indictments and prosecution of approximately 120 individuals in over 20 different cases involving securities fraud, racketeering, mail fraud and wire fraud.  In the Central District of California in Los Angeles, Stefanie was a member of the Public Corruption and Government Fraud section where she tried a wide range of criminal cases, including those involving corporate fraud, wire and mail fraud, healthcare fraud, immigration fraud, mortgage fraud, tax fraud, bank fraud, violations of the Food and Drug Act, and laws relating to export and economic sanctions enforcement such as IEEPA, ITAR and EAA.  Prior to joining the United States Attorney’s Office in the Southern District of New York, Stefanie was a litigator for five years in Latham and Watkins’ New York office.

She received a JD from The Georgetown University Law Center and an AB from The University of Michigan.