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Advertising Law Institute 2015

Author(s): Holly A. Grochmal
Practice Area: Intellectual Property
Published: Oct 2015
PLI Item #: 59341
CHB Spine #: G1239

Holly Grochmal is the Lead Interactive Advertising Attorney for Pandora Media, Inc., where she leads a team responsible for supporting Pandora’s advertising products and revenue operations.    She regularly is involved in negotiating commercial transactions with top advertising agencies and advertisers in connection with Pandora’s digital advertising platforms.  In addition, she frequently negotiates complex agreements with ad networks and ad tech vendors.  Holly also provides guidance on advertising issues and works with the Pandora sales and product teams to develop company policies.

Holly also advises on domestic and global advertising initiatives for legal and regulatory compliance, including privacy and data use.   

Prior to joining Pandora, Holly was an Assistant General Counsel at E. & J. Gallo Winery where she focused on advertising law, social media and marketing sponsorships and promotions as well as alcohol beverage law.  Before joining Gallo, Holly spent 9 years in private practice as a corporate associate at Shearman & Sterling LLP (Paris, France and Menlo Park) and Coblentz, Patch, Duffy & Bass working on a wide-variety of commercial matters and corporate securities transactions.  Holly holds a J.D. cum laude from Cornell Law School and a B.A., magna cum laude from Colby College.