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Advertising Law Institute 2015

Chair(s): Holly A. Grochmal

Practice Area: Communications and telecommunications, Digital and mass media, Online and traditional advertising

Published: Oct 2015 i Other versions can be found in the Related Items tab.
ISBN: 9781402425264
PLI Item #: 59341
CHB Spine #: G1239

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Table of Contents
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Front Matter
Faculty Bios
Table of Contents
Chapter 1. Federal Trade Commission Advertising Enforcement (revised March 1, 2015)
Chapter 2. Varieties of Advertising Claims and How to Substantiate Them
Chapter 3. The People Are Revolting!: Brand Protection in the Age of Review Sites (PowerPoint slides)
Chapter 4. Marketing in a Digital World
Chapter 5. And Now a Word From Our Sponsor—Branded Entertainment and UGC Promotions
Chapter 6. Post/Tweet/Pin/Snap/Share/Etc. with Confidence: Crafting Social Media Policies to Survive Consumer and Regulatory Scrutiny (July 14, 2015)
Chapter 7. MRC Interim Guidance on Mobile Viewable Impression Measurement (Issued May 4, 2015)
Chapter 8. MRC Viewable Ad Impression Measurement Guidelines, Version 1.0 (June 30, 2014)
Chapter 9. Music Licensing for Marketing: A Worry List
Chapter 10. The Legal Framework of Big Data: Current and Future Considerations
Chapter 11. Online and Mobile Promotions
Chapter 12. Ethics of Legal Advertising (PowerPoint slides)
Chapter 13. Hunter v. Virginia State Bar, Supreme Court of Virginia, 744 S.E.2d 611 (February 28, 2013)
Chapter 14. Social Media Ethics Guidelines of the Commercial and Federal Litigation Section of the New York State Bar Association
Index

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