Skip to main content
Create Account
About PLI PLUS
Help
Contact Us
Questions? Comments?
Contact us.
Email:
PLUS@pli.edu
Phone:
877.900.5291
PLI.edu
SIGN IN
Search
Browse
All Content
Books
- Answer Books
- Course Handbooks
- Journals
- Treatises
Forms
Transcripts
My Bookshelf
My History
< Back To Results
1 in 1 results
Previous Result
Next Result
Advertising Law Institute 2015
Author(s):
Holly A. Grochmal
Practice Area:
Intellectual Property
Published:
Oct 2015
ISBN:
9781402425264
PLI Item #:
59341
CHB Spine #:
G1239
Terms & Connectors
Natural Language
Email
Print
Add To Bookshelf
Permalink
Table of Contents
Related Items
Select All
Front Matter
Faculty Bios
Table of Contents
Chapter 1. Federal Trade Commission Advertising Enforcement (revised March 1, 2015)
Chapter 2. Varieties of Advertising Claims and How to Substantiate Them
Chapter 3. The People Are Revolting!: Brand Protection in the Age of Review Sites (PowerPoint slides)
Chapter 4. Marketing in a Digital World
Chapter 5. And Now a Word From Our Sponsor—Branded Entertainment and UGC Promotions
Chapter 6. Post/Tweet/Pin/Snap/Share/Etc. with Confidence: Crafting Social Media Policies to Survive Consumer and Regulatory Scrutiny (July 14, 2015)
Chapter 7. MRC Interim Guidance on Mobile Viewable Impression Measurement (Issued May 4, 2015)
Chapter 8. MRC Viewable Ad Impression Measurement Guidelines, Version 1.0 (June 30, 2014)
Chapter 9. Music Licensing for Marketing: A Worry List
Chapter 10. The Legal Framework of Big Data: Current and Future Considerations
Chapter 11. Online and Mobile Promotions
Chapter 12. Ethics of Legal Advertising (PowerPoint slides)
Chapter 13. Hunter v. Virginia State Bar, Supreme Court of Virginia, 744 S.E.2d 611 (February 28, 2013)
Chapter 14. Social Media Ethics Guidelines of the Commercial and Federal Litigation Section of the New York State Bar Association
Index
About Us
