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Conducting Global Sweepstakes and Contests


Speaker(s): Catherine Bate, Conor Griffin, Danie Strachan, Jeffrey A. Greenbaum, Patrick Mirandah
Recorded on: Jan. 13, 2015
PLI Program #: 61711

Catherine Bate joined Ad Standards in 2019 as the Chief Legal & Policy Officer. She is a recognized leader in the field of marketing, advertising and consumer product regulatory law in Canada. Previously, Catherine chaired the marketing and advertising law groups of two national law firms.  While in private practice, Catherine advised clients on issues ranging from consumer marketing and advertising strategies, promotions and sweepstakes, and data privacy practices. She also advised clients on consumer protection matters, product claims, labeling compliance, and navigating the rules around specially regulated products. Catherine holds a J.D. from the University of Toronto and is a member of the Canadian Bar Association.

Education

  • J.D., University of Toronto, 2001
  • B.A., University of Toronto, 1998

Professional Achievements

  • Best Lawyers in Canada, Advertising and Marketing
  • Canadian Legal Lexpert® Directory, Marketing, Advertising and Regulatory Law
  • The Lexpert®/American Lawyer Guide to the Leading 500 Lawyers in Canada (Advertising & Marketing Law – Toronto)
  • Lawyer of the Year, Best Lawyers in Canada, Advertising and Marketing, 2012, 2018 
  • Lexpert® Rising Stars Canada's Leading Lawyers Under 40 - 2012
  • Chambers Canada, Advertising, Marketing and Data Protection


Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, marketing, branded entertainment, and intellectual property matters. Best Lawyers named him “Advertising Lawyer of the Year” in the New York metro area for 2015.

Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.

Mr. Greenbaum is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law.

He is also a Director of the Brand Activation Association (formerly, the PMA), and has also served as a member of the BAA’s Executive Committee. He is also a member of the BAA’s Government and Legal Affairs Committee. He was also Co-Chair of the 2007 PMA law conference.

Mr. Greenbaum has previously served as chair of the Committee on Consumer Affairs of the New York City Bar. For more than a decade, he has also chaired the New York City Bar’s annual “Hot Topics in Advertising” program. He has also served on the INTA Nontraditional Marks Committee and is a member of ASIPI.

Mr. Greenbaum is a frequent speaker on advertising issues. He has spoken at the Federal Trade Commission’s “Protecting Kids’ Privacy Online” workshop, the “FTC at 100” workshop, the FTC’s “Rebate Debate” workshop, and at the FTC’s “Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers” program. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the Brand Activation Association, the National Advertising Review Council, the Electronic Retailing Self-Regulation Program, the Electronic Retailing Association, INTA, the Intellectual Property Owners Association, the Association of Independent Commercial Producers, the American Intellectual Property Law Association, ASIPI, ALI/ABA, the Association of Corporate Counsel, the American Bar Association, the New York City Bar, the New York County Lawyers Association, the New York State Bar Association, the Washington State Bar Association, and others.

Mr. Greenbaum is a member of the Dean’s Advisory Council at the University of Michigan Law School. He has served as an adjunct faculty member at Parsons School of Design. He has also spoken at programs sponsored by Columbia University, New York University, New York Law School, Brandeis University, and University of Kansas.


Conor Griffin BCL, LLM, solicitor, is the Managing Partner of  Duncan Grehan & Partners, Solicitors where he has been working for over twenty years. He graduated from University College Dublin with a Bachelor of Law degree and subsequently also obtained his Masters degree in Commercial Law.  

Conor works regularly on the clearance of advertisements, marketing materials and sales promotions for national and international clients. He is an expert on providing clearance advice on advertising copy, advising on passing off, trademark infringement, competitions, promotions, lotteries, lottery licenses and transactions and documentation associated with the industry, agencies and advertisers. He is also involved in contentious and non-contentious general practice work such as breach of contract, private client litigation and commercial litigation.


Danie Strachan specialises in corporate and commercial law, consumer protection, data protection, franchising and intellectual property commercialisation. He is a member of the Law Society of the Northern Provinces and a fellow of the South African Institute of Intellectual Property Law. He is also a qualified trade mark practitioner. Danie holds an LLB degree (cum laude) (University of Pretoria).