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Advertising Law Institute 2019

Chair(s): Liisa M. Thomas, Robert H. Newman

Practice Area: Communications and telecommunications, Digital and mass media, Online and traditional advertising, Practice skills (Communications and telecommunications)

Published: Sep 2019 i Other versions can be found in the Related Items tab.
ISBN: 9781402434662
PLI Item #: 248615
CHB Spine #: G1427

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Front Matter
Faculty Bios
Table of Contents
Chapter 1. Keller and Heckman Alert, FTC Continues Crackdown on “Made in America” Claims (September 19, 2018)
Chapter 2. Varieties of Advertising Claims and How to Substantiate Them (Substantive Outline)
Chapter 3. Frankfurt Kurnit Klein & Selz, The 2019 SAG-AFTRA Commercials Contract (Part 1): The Alternate Compensation Structure (April 27, 2019)
Chapter 4. Frankfurt Kurnit Klein & Selz, Unpacking the 2019 SAG-AFTRA Commercials Contract (Part 2): A Rundown of the Major Changes (May 8, 2019)
Chapter 5. Stipulation and Order of Settlement and Dismissal, United States v. Walgreens Boots Alliance, Inc., 15 Civ. 5686 (PAC) (S.D.N.Y 2019)
Chapter 6. Fourth Amended Complaint, Spann v. J.C. Penny Corporation, Inc., No. SACV12-0215 FMO (RNBx) (C.D. Cal. Mar. 5, 2014)
Chapter 7. American Gaming Association, Responsible Marketing Code for Sports Wagering (2019)
Chapter 8. Slip Opinion, Murphy et al. v. NCAA, No. 16-476 (U.S. May 14, 2018)
Chapter 9. Digital Incentives, Pricing and Data in the Advertising Space
Chapter 10. Idara E. Udofia and Robert H. Newman, Loeb & Loeb LLP, Nevada Amends Online Privacy Law to Add New Consumer Opt-Out Rights (June 26, 2019)
Chapter 11. Loeb & Loeb LLP, California Senate Committee Blocks Bill to Expand CCPA’s Right to Bring Lawsuits (May 17, 2019)
Chapter 12. Federal Trade Commission, Cross-Device Tracking: An FTC Staff Report (January 2017)
Chapter 13. Sheppard Mullin and Robert Hough, “Faces and Names: Modern Issues in Athlete Publicity Licensing,” Sheppard Mullin Covering Your Ads Blog (April 9, 2019), https://www.coveringyourads.com/2019/04/articles/advertising-law/issues-student-athlete-publicity-licensing/
Chapter 14. Ted Max, “FTC Swats Public Relations Firm and Publisher for Misleading Olympic-Themed Mosquito Repellant Product Endorsements and Native Advertisements,” Sheppard Mullin Covering Your Ads Blog (December 6, 2018), https://www.coveringyourads.com/2018/12/articles/advertising/misleading-olympic-themedmosquito-repellant/
Chapter 15. Complaint, In the Matter of Creaxion Corporation, Nos. 172-3066, 172-3067 (F.T.C. 2018)
Chapter 16. Federal Trade Commission, Press Release, PR Firm and Publisher Settle FTC Allegations They Misrepresented Product Endorsements as Independent Opinions, Commercial Advertising as Editorial Content (November 13, 2018)
Chapter 17. Davis & Gilbert LLP, Intellectual Property Alert, Copying Photographs Found Online and the Fair Use Defense (July 2019)
Chapter 18. Brammer v. Violent Hues Productions, LLC, No. 18-1763 (4th Cir. Apr. 26, 2019)
Chapter 19. Sheppard Mullin, Eye on Privacy, Interest-Based Advertising Enforcer Hits 100 (June 3, 2019), https://www.eyeonprivacy.com/2019/06/interest-basedadvertisingenhanced-notice/
Chapter 20. Online Interest-Based Advertising Accountability Program, Compliance Warning, Enforcement of Cross-Device Guidance, February 1, 2017, https://www.bbb.org/globalassets/local-bbbs/council-113/media/behaviorial-advertising/compliance-warning-cw-04-2017-cross-device-enforcement.pdf
Chapter 21. Digital Advertising Alliance, Application of the Self-Regulatory Principles of Transparency and Control to Date Used Across Devices (November 2015)
Chapter 22. Federal Trade Commission, Privacy & Data Security Update: 2018
Chapter 23. Federal Trade Commission, Press Release, FTC Approves Final Orders Related to False Advertising by Sony Computer Entertainment America and Its Ad Agency Deutsch LA for PS Vita Game Console (March 31, 2015)
Chapter 24. Federal Trade Commission, Press Release, Sony Computer Entertainment America to Provide Consumer Refunds to Settle FTC Charges over Misleading Ads for PlayStation Vita Gaming Console (November 25, 2014)
Chapter 25. Complaint, In the Matter of Sony Computer Entertainment America LLC, No. 122-3252 (F.T.C. 2014)
Chapter 26. Complaint, In the Matter of Deutsch LA, Inc., No. 122-3252 (F.T.C. 2014)
Index

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