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Hot Topics in Advertising Law 2011
Chair(s):
Randi W. Singer, David H. Bernstein
Practice Area:
Communications/Telecommunications Law, Intellectual Property
Published:
Mar 2011
ISBN:
9781402415586
PLI Item #:
28493
CHB Spine #:
G1041
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Table of Contents
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Front Matter
Faculty Bios
Table of Contents
Chapter 1. False Advertising Challenges: A Review of Available Fora
Chapter 2. False Advertising Surveys, January 1998-December 2010
Chapter 3. Federal Trade Commission Advertising Enforcement
Chapter 4. Recent Developments in Advertising Self Regulation
Chapter 5. NAD Case #5256: FP International
Chapter 6. NAD Case #5191: Cascade Sports
Chapter 7. NAD Case #5185: Staples, Inc.
Chapter 8. Report of NARB Panel 168, Appeal of NAD Final Decision Regarding Advertising by Staples, Inc. for Staples Rewards® Earned with the Purchase of Certain Merchandise
Chapter 9. NAD Case #5186: OfficeMax, Inc.
Chapter 10. Available Sources of Guidance for Using Social Media in a Marketing Campaign
Chapter 11. The Federal Trade Commission Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 C.F.R. Ch. 1 § 255.0–§ 255.5
Chapter 12. The Federal Trade Commission Letter, AnnTaylor Stores Corporation
Chapter 13. Reverb Communications, Inc., v. Snitker, Federal Trade Commission Agreement Containing Consent Order, 092-3199
Chapter 14. Department of Health & Human Services Letter, Novartis Pharmaceuticals Corporation, NDA #022068
Chapter 15. Lifestyle Lift Documents
Chapter 16. Swift v. Zynga Game Network, Inc., First Amended Complaint (cv 09-5443 SBA, N.D. CA., February 10, 2010)
Chapter 17. Swift v. Zynga Game Network, Inc., Order Denying Defendants’ Motions to Dismiss First Amended Complaint (C 09-05443 SBA, N.D. CA., November 3, 2010)
Chapter 18. Ocean Spray Cranberries, Inc. v. Decas Cranberry Products, Inc., Complaint (1:10-cv-11288, D.CT. MA., August 2, 2010)
Chapter 19. Doctor’s Associates, Inc. v. QIP Holder LLC, Memorandum of Decision Denying Defendants’ Motion for Summary Judgment, (3:06-cv-1710 (VLB), D.Ct. Ct, February 19, 2010)
Chapter 20. Bloggers and Affiliates Beware: FTC Warns, Then Fires
Chapter 21. Congress Passes S. 3386 Restore Online Shoppers’ Confidence Act, Venable LLP Online Advertising Alert, December, 2010
Chapter 22. Negative Options: A Report by the Staff of the FTC’s Division of Enforcement
Chapter 23. Federal Trade Commission Press Release: FTC Targets Weight-Loss Marketers’ Allegedly Bogus ‘Free’ Sample Offers, February 9, 2009
Chapter 24. Rosetta Stone Ltd. v. Google Inc., 1:09-cv-00736-GBL-TCB (E.D. VA)
Chapter 25. FTC’s Privacy Report Proposes New Framework for Consumer Privacy
Chapter 26. Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework
Chapter 27. Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers, Preliminary FTC Staff Report, December 2010
Chapter 28. Prepared Statement of the Federal Trade Commission on Do Not Track Before the Committee on Energy and Commerce, Subcommittee on Commerce, Trade, and Consumer Protection, United States House of Representatives, December 2, 2010
Chapter 29. Special Topics in Internet Marketing
Index
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