The second edition of Likelihood of Confusion in Trademark Law illuminates the pivotal multiple-factor test, giving you a strong grasp of the key elements used by the courts to determine if likelihood of confusion exists. It’s packed with hundreds of real-world examples that help to spotlight the kinds of trademarks that are likely to be confused with established trademarks, and those that are not. Included are effective, trial-tested strategies and tips on how to outmaneuver your opponent in court, whatever side you represent. To further aid your understanding, the treatise includes an appendix of color illustrations of marks from trade dress infringement cases.
Updated with every relevant U.S. Court of Appeals decision, Likelihood of Confusion in Trademark Law, Second Edition is a must-have reference for trademark specialists and other intellectual property attorneys, and important reading for corporate counsel, generalists, and corporate executives.