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Hot Topics in Advertising Law 2012
David H. Bernstein, Randi W. Singer
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Table of Contents
Table of Contents
Chapter 1. Federal Trade Commission Advertising Enforcement
Chapter 2. The Advertising Industry's Process of Voluntary Self-Regulation
Chapter 3. Coastal Contacts, Inc., (10/17/2011)
Chapter 4. Avon, Case #5338 (06/03/2011)
Chapter 5. Transfair USA, Case #5337 (06/03/2011)
Chapter 6. Plaintiff/Defense Panel--A View from Both Sides
Chapter 7. How Class Action Litigations Have Changed Advertising Campaigns
Chapter 8. Online Surveys as Evidence in Legal Disputes
Chapter 9. A Comparative Empirical Analysis of Online Versus Mall and Phone Methodologies for Trademark Surveys
Chapter 10. 1-800 Contacts, Inc. v. Lens.com, Inc.
Chapter 11. 3M Company v. Mohan
Chapter 12. Go SMiLE, Inc., v. Levine, 2011 WL 832238 (S.D.N.Y.)
Chapter 13. The Use of Internet-Based Surveys in False Advertising Cases
Chapter 14. Supplemental Materials
Chapter 15. Neuromarketing for Lawyers
Chapter 16. The Proliferation of Social Media and Implications for Electronic Discovery
Chapter 17. Examples of Social Media Policy Provisions
Chapter 18. Guidance for Industry: Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices
Chapter 19. National Examination Risk Alert: Investment Adviser Use of Social Media, Office of Compliance Inspections and Examinations, Volume II, Issue 1, January 4, 2012
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