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Advertising Law Institute 2012
Chair(s):
Liisa M. Thomas
Practice Area:
Communications and telecommunications,
Digital and mass media,
Online and traditional advertising
Published:
Sep 2012
i
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ISBN:
9781402418549
PLI Item #:
39116
CHB Spine #:
G1104
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Table of Contents
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Front Matter
Faculty Bios
Table of Contents
Chapter 1. Federal Trade Commission Advertising Enforcement
Chapter 2. Let's Get Green! Environmental Advertising in the Digital World
Chapter 3. FTC's Proposed Guides Concerning the Use of Environmental Marketing Claims: What's New, What's Not
Chapter 4. Television EnergyGuide Label Alert
Chapter 5. Movie Star Planet Aps, Case #5476 (6/18/2012)
Chapter 6. Skechers USA, Case #5454 (4/27/2012)
Chapter 7. Playmobil USA, Case #5444 (3/29/2012)
Chapter 8. Charitably Thinking--How to Handle Cause Marketing
Chapter 9. Your Chance to Win: Promotions Law in the Digital Age
Chapter 10. Branded Entertainment: Your Brand on the Red Carpet
Chapter 11. Talent and Spokesperson Agreements
Chapter 12. Getting Your Fill: The Perils and Pitfalls of Food Marketing
Chapter 13. We Know Where You've Been: Emerging Rules in Online Behavioral Advertising
Chapter 14. Pricing Claims: An Overview
Chapter 15. Selected Rules from Illinois Rules of Professional Conduct of 2010
Index
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