Creating Positive Visibility Virtually


Jennifer Bluestein

Perkins Coie LLP

Jane DiRenzo Pigott

R3 Group LLC

From your first day in the legal profession to your last, creating positive visibility is one of the “secrets” to a successful career. In a virtual world, effectively executing this important success strategy requires even more intentionality and attention to detail. Think about investing in your career in this manner: doing excellent and timely substantive work, while critically important, is merely table stakes. What will make the difference in whether you are perceived as being a high potential performer is whether you are effective at creating positive visibility and how much social capital you can amass.

As a more junior person in the legal industry, how do you go about creating or enhancing your positive visibility? Here are some ideas for your consideration:

Creating positive visibility is a success strategy that, if anything, is even more important in a virtual world. Invest the time to create a game plan for integrating positive visibility into your day-to-day schedule and hold yourself accountable for implementing the game plan. Take the time to reflect on the ROI from each of the activities and then stop doing the things that have low ROI and increase the time you spend doing the things that produce high ROI. To succeed in working in a virtual world requires you to invest the time to be “seen” in a positive light.

Jennifer Bluestein is the Chief Talent Officer of Perkins Coie LLP, where she is responsible for all human resources functions, including associate counsel and staff recruitment, development and training, performance management, employee relations, compliance, compensation and benefits. Jennifer is the editor and author of An Associate’s First Year: A Guide to Thriving at a Law Firm and Stepping It Up: A Guide for Mid-Level Law Firm Associates, available from PLI Press.

Jane DiRenzo Pigott is the Managing Director of R3 Group LLC and specializes in providing leadership, change and diversity/inclusion consulting to organizations. Before starting R3 Group, Jane practiced law for over twenty years, most recently at Winston & Strawn. Jane authored a chapter called Creating Positive Visibility in An Associate’s First Year: A Guide to Thriving at a Law Firm, available from PLI Press.


Disclaimer: The viewpoints expressed by the authors are their own and do not necessarily reflect the opinions, viewpoints and official policies of Practising Law Institute.

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